Five ways to make web content attract the right visitors
No matter what business you’re in, if you have a website you’re in the publishing business, too. And you need to keep what you publish fresh and new. Maybe not on a daily basis, but often enough to attract the right visitors. Which is what fresh content does. Here are a few things to think about:
1. Update content continually. Stale websites get pushed down in searches. The ones whose pages feature fresh material, images, links and keywords zip upwards.
2. You can’t blog too frequently. Not only is it an automatic content refresher, it personalizes your brand with personal outreach to customers and prospects.
3. Link back to your own site. Good way to increase traffic is to add in a few links back to your own pages within the text of every new page you create. Descriptive keywords draw search-engines crawlers. It’s another reason why blogs drive (attract) traffic.
4. Use video and images. Because their volume is so small compared to the text that’s out there, they are especially attractive to search-engine spiders.
5. Constantly track and analyze. Alexa and Google Analytics are simple to use and deliver invaluable information about your search standings and web traffic. Best of all, they’re free. Use them.
Keep in mind it’s not about quantity but quality. You want to see a growing number of the right kind of people. What are you doing to grow the right traffic on your site?