Q: How do you know your content is working?
As writers of content for marketing, we at Write Angle work for companies of all stripe from nascent start-ups to large publicly-held brands. How to best measure the effectiveness of this or that content invariably comes up along the way and there’s never a shortage of opinions on how to do it. Which is the most important metric — click-through, volume of readers, new site visitors, orders, revenue? We put this question to the Linked In community recently, asking 1) what measurement methodologies do you find to be the most effective and 2) how do you rank order your content assets from most to least effective and why?
We were prompted by Contently who passed along the work by Ascend2 and Research Partners: http://contently.com/
We would now like to know what you think of these findings. Yes, it’s using an awfully broad approach to determining meaningful findings. Still it raises some fundamental questions about content categories and their respective “effectiveness”, presumably in triggering new site visitors, generating new sales leads, increasing conversion rates and driving revenue.
How do do you measure the value of the content your team creates?