{"id":118,"date":"2011-05-19T23:56:23","date_gmt":"2011-05-19T23:56:23","guid":{"rendered":"http:\/\/www.write-angle.com\/thewritestuff\/?p=118"},"modified":"2011-05-20T16:22:33","modified_gmt":"2011-05-20T16:22:33","slug":"how-to-get-found-online-by-the-right-visitors-today","status":"publish","type":"post","link":"https:\/\/www.write-angle.com\/thewritestuff\/how-to-get-found-online-by-the-right-visitors-today\/","title":{"rendered":"How to get found online by the right visitors today"},"content":{"rendered":"<p>By now, the importance of creating your own content and publishing it online via all social channels should be pretty obvious, but in case you missed the latest metric on social-media marketing here it is: <a href=\"http:\/\/t.co\/iyjIKuX\">HubSpot <\/a> just reported that nearly two out of every three social-media messages today is <em>a link to published content.<\/em><\/p>\n<p>In other words, people pointing out to personal friends and business associates the material published by someone else amounts to a substantial majority of the information flow in social media.\u00a0 The implications for marketers have never been clearer or more urgent: brands, whether B2C or B2B, are as much in the <em>content publishing<\/em> (and distribution) business today as they are in the business that generates their revenue stream.\u00a0 Indeed, the publishing element of their business has become central to growing this revenue because it drives the visitors to your site who generate the leads that convert to $ales.<\/p>\n<p>Moreover, whether people are  sharing links to your content or embedding it into social networks  directly, an overwhelming 96% of the sharing that happens online is of <em>content<\/em>, not websites.\u00a0 The take-away: creating fresh content that encourages sharing\u00a0 amongst your prospects, customers, partners and market influencers, specifically the stuff that addresses issues of keenest interest and urgency to them, multiplies their interest in you.\u00a0 You&#8217;re in the conversation, which is the precursor to being <em>in consideration. <\/em><\/p>\n<p>Superior marketers have come to understand that pushing content drives in-bound marketing.\u00a0 Fresh content &#8212; the more frequently published the better &#8212; facilitates online &#8220;find-ability&#8221;.\u00a0 It&#8217;s\u00a0 not enough to update your site once a quarter and step back to await the deluge of visitors clicking through your multiple calls-to-action.\u00a0 Plant your content seeds in social media and get it shared among the right people on an ongoing basis.<\/p>\n<p>What is your content strategy today?\u00a0 What are your content publishing tactics?\u00a0 How often do you publish <a href=\"http:\/\/www.write-angle.com\">the content your prospects and customers can&#8217;t resist sharing?<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By now, the importance of creating your own content and publishing it online via all social channels should be pretty obvious, but in case you missed the latest metric on social-media marketing here it is: HubSpot just reported that nearly two out of every three social-media messages today is a link to published content. In [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[36,37,9,10],"tags":[18,14,23,19,17,20],"class_list":["post-118","post","type-post","status-publish","format-standard","hentry","category-content-strategy","category-marketing","category-online-content","category-website-content","tag-blog-frequency","tag-branding-content","tag-embedded-content","tag-refreshed-content","tag-sales-minded-content","tag-traffic-drivers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to get found online by the right visitors today - The Write Stuff<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.write-angle.com\/thewritestuff\/how-to-get-found-online-by-the-right-visitors-today\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to get found online by the right visitors today - The Write Stuff\" \/>\n<meta property=\"og:description\" content=\"By now, the importance of creating your own content and publishing it online via all social channels should be pretty obvious, but in case you missed the latest metric on social-media marketing here it is: HubSpot just reported that nearly two out of every three social-media messages today is a link to published content. 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