{"id":125,"date":"2011-05-26T18:05:57","date_gmt":"2011-05-26T18:05:57","guid":{"rendered":"http:\/\/www.write-angle.com\/thewritestuff\/?p=125"},"modified":"2011-05-26T18:05:57","modified_gmt":"2011-05-26T18:05:57","slug":"how-pr-agencies-can-profit-from-3rd-party-writers","status":"publish","type":"post","link":"https:\/\/www.write-angle.com\/thewritestuff\/how-pr-agencies-can-profit-from-3rd-party-writers\/","title":{"rendered":"How PR agencies can profit from 3rd-party writers"},"content":{"rendered":"<p>We&#8217;re in violent agreement with the folks over at <a href=\"http:\/\/www.beaupre.com\/beauprewriting.cfm\">Beaupre bemoaning the dearth of dedicated content specialists<\/a> (AKA writers and editors) among the ranks of so many PR firms.<\/p>\n<p>To be clear, we at Write Angle have no ax to grind whatsoever when it comes to public-relations agencies.\u00a0 Quite the contrary.\u00a0<em><\/em> Some of us are<a href=\"http:\/\/www.write-angle.com\/creative-team\"> former agency operatives<\/a>, one even having spent decades in Silicon Valley on the client-side retaining the best in the business at places such as Apple and NetApp.\u00a0 So we know, too, that great media-relations, the primary assignment of technology PR, is not the same thing as great writing.\u00a0 Most firms, large or small, simply cannot afford to keep a separate stable of great writers.<\/p>\n<p>Agencies earn their keep by their skills as interpreters and as relationship cultivators.\u00a0 They&#8217;re paid to translate complicated concepts and information into irresistible ideas &#8212; nuggets of topical interest to the right reporters, bloggers and influencers with whom they have personal familiarity and cordial working relationships.\u00a0 People who are adept at this aren&#8217;t necessarily as effective at long-form translation or turning these ideas into the lengthier prose that make prosaic media backgrounders, whitepapers and op-ed articles vivid, compelling reading. The problems crop up when the volume of work outstrips &#8212; or falls short of &#8212; the resources at hand.<\/p>\n<p>The fact is that in hectic periods of &#8220;feast&#8221; the demand for press releases and web pages and content of all kinds can overwhelm a lean shop.\u00a0 The other side of that coin are the leaner times when agencies, including those with no dedicated writers on staff, find themselves in the unhappy position of having to support idle overhead.\u00a0 No matter what, clients will always expect quality deliverables on time and on budget <em>at all times.<\/em> <a href=\"http:\/\/www.write-angle.com\">The solution:<\/a> dedicated, on-demand, <em>outside<\/em> writers whom the beleaguered agency would be proud to call its own. It turns out that such a service is just what the budget calls for in more ways than one, during times of feast <em>or<\/em> famine.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;re in violent agreement with the folks over at Beaupre bemoaning the dearth of dedicated content specialists (AKA writers and editors) among the ranks of so many PR firms. To be clear, we at Write Angle have no ax to grind whatsoever when it comes to public-relations agencies.\u00a0 Quite the contrary.\u00a0 Some of us are [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[47,4,36,9,10],"tags":[48,50,51,49,41],"class_list":["post-125","post","type-post","status-publish","format-standard","hentry","category-budgets","category-case-studies","category-content-strategy","category-online-content","category-website-content","tag-contract-writers","tag-freelance-writers","tag-pr-firms-and-freelancers","tag-third-party-writers","tag-writing-collaboration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How PR agencies can profit from 3rd-party writers - The Write Stuff<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.write-angle.com\/thewritestuff\/how-pr-agencies-can-profit-from-3rd-party-writers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How PR agencies can profit from 3rd-party writers - The Write Stuff\" \/>\n<meta property=\"og:description\" content=\"We&#8217;re in violent agreement with the folks over at Beaupre bemoaning the dearth of dedicated content specialists (AKA writers and editors) among the ranks of so many PR firms. 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