{"id":160,"date":"2011-07-05T22:41:14","date_gmt":"2011-07-05T22:41:14","guid":{"rendered":"http:\/\/www.write-angle.com\/thewritestuff\/?p=160"},"modified":"2011-07-08T18:58:25","modified_gmt":"2011-07-08T18:58:25","slug":"how-marketers-can-make-their-words-sell","status":"publish","type":"post","link":"https:\/\/www.write-angle.com\/thewritestuff\/how-marketers-can-make-their-words-sell\/","title":{"rendered":"How marketers can make their words SELL."},"content":{"rendered":"
\"Excitement<\/div>\n

If you can’t get excited about what you’re selling, you cannot sell it<\/strong><\/em><\/p>\n

There’s nothing mysterious or magical about good writing for marketing and sales<\/a>.\u00a0 The bad news is that it’s hard work.\u00a0 The good news is that just about anyone who is literate (and has the time) can do it — providing that what they write contains three essential ingredients:<\/p>\n

1.\u00a0 Above all, a product or service that delivers measurable value.<\/em><\/p>\n

2. A passionate and palpable belief in the benefits<\/em> your product or service delivers.<\/p>\n

3. A no-less passionate belief<\/em> in what you’re saying.<\/p>\n

If this sounds like the secrets of successful selling, it’s because it is.\u00a0 Writing for marketing and sales is nothing more or less than marketing and salesmanship<\/a> in print.<\/a> <\/em>Or in pixels.\u00a0 A sales professional who is less than excited about the product will never cut it.\u00a0 Ditto for marketing people assigned to a product\u00a0 in which they have no belief.\u00a0 If you are genuinely excited about your offer and what it represents to customers, the excitement will shine through. It cannot help but breathe life into your words and inspire the interest of the people reading them.\u00a0 And you can hold the exclamation points.<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

http:\/\/t.co\/ogavStd<\/p>\n","protected":false},"excerpt":{"rendered":"

If you can’t get excited about what you’re selling, you cannot sell it There’s nothing mysterious or magical about good writing for marketing and sales.\u00a0 The bad news is that it’s hard work.\u00a0 The good news is that just about anyone who is literate (and has the time) can do it — providing that what […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[52,36,37],"tags":[78,75,77,76,74],"class_list":["post-160","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-content-strategy","category-marketing","tag-email-marketing","tag-marketing-copy","tag-sales-copy","tag-web-copy","tag-writing-for-marketing"],"yoast_head":"\nHow marketers can make their words SELL. - 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