{"id":186,"date":"2011-07-18T15:17:42","date_gmt":"2011-07-18T15:17:42","guid":{"rendered":"http:\/\/www.write-angle.com\/thewritestuff\/?p=186"},"modified":"2011-07-18T15:17:42","modified_gmt":"2011-07-18T15:17:42","slug":"blogs-top-the-list-of-most-valuable-marketing-content","status":"publish","type":"post","link":"https:\/\/www.write-angle.com\/thewritestuff\/blogs-top-the-list-of-most-valuable-marketing-content\/","title":{"rendered":"Blogs top the list of most valuable marketing content"},"content":{"rendered":"<div><a href=\"http:\/\/www.dreamstime.com\/register?jump_to=http%3A%2F%2Fwww.dreamstime.com%2Fstock-image-blogs-button-image16294201\"><img decoding=\"async\" id=\"myimage\" title=\"Blogs Button\" src=\"http:\/\/www.dreamstime.com\/blogs-button-thumb16294201.jpg\" alt=\"Blogs Button\" \/><\/a><\/div>\n<p>&nbsp;<\/p>\n<p>This just in from the research folks at <a href=\"http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/17352\/Blog-Posts-Most-Valuable-B2B-Marketing-Content-Data.aspx\">HubSpot<\/a>: the most valuable form of marketing content today is, in the opinion of marketers (who are measured by the quality of their content as never before)<em>, their blog. <\/em><\/p>\n<p>And it&#8217;s true for B2B <em>and<\/em> B2C marketing.\u00a0 Respondents in B2B marketing who were asked to rank various forms of content for value to their marketing objectives named blogs number one (39%), followed closely by webinars and virtual events (38%), white papers (31%), videos (23%), data-driven research reports (20%), user-created content (17%), white papers sponsored by vendors (10%) and podcasts (6%).<\/p>\n<p>This should come as no surprise to anyone who&#8217;s been paying attention to the in-bound marketing world of Web 2.0.\u00a0 <a href=\"http:\/\/www.write-angle.com\/services\/\">Publishing a business blog<\/a> offers the chance for marketers to keep content fresh, topical, personal and relevant the way no other form of content can.\u00a0 And more is <em>better<\/em>, the way no other form can be.\u00a0 The fresher and more frequent your online content, the greater your chances of being found online.<\/p>\n<p>What form of content is most valuable to achieving<em> your <\/em>marketing objectives?\u00a0 Is your blog as active as you suspect it should be? How do you stack up competitively in terms of posting?\u00a0 What do your customers tell you?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; This just in from the research folks at HubSpot: the most valuable form of marketing content today is, in the opinion of marketers (who are measured by the quality of their content as never before), their blog. And it&#8217;s true for B2B and B2C marketing.\u00a0 Respondents in B2B marketing who were asked to rank [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[52,36,1,10],"tags":[18,26,38,48],"class_list":["post-186","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-content-strategy","category-uncategorized","category-website-content","tag-blog-frequency","tag-content-creation","tag-content-strategy-2","tag-contract-writers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blogs top the list of most valuable marketing content - The Write Stuff<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.write-angle.com\/thewritestuff\/blogs-top-the-list-of-most-valuable-marketing-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blogs top the list of most valuable marketing content - The Write Stuff\" \/>\n<meta property=\"og:description\" content=\"&nbsp; This just in from the research folks at HubSpot: the most valuable form of marketing content today is, in the opinion of marketers (who are measured by the quality of their content as never before), their blog. 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