{"id":195,"date":"2011-08-02T15:12:59","date_gmt":"2011-08-02T15:12:59","guid":{"rendered":"http:\/\/www.write-angle.com\/thewritestuff\/?p=195"},"modified":"2011-08-02T15:12:59","modified_gmt":"2011-08-02T15:12:59","slug":"how-to-make-your-marketing-content-good-and-fast","status":"publish","type":"post","link":"https:\/\/www.write-angle.com\/thewritestuff\/how-to-make-your-marketing-content-good-and-fast\/","title":{"rendered":"How to make your marketing content good AND fast"},"content":{"rendered":"<div><a href=\"http:\/\/www.dreamstime.com\/register?jump_to=http%3A%2F%2Fwww.dreamstime.com%2Froyalty-free-stock-photography-new-york-times-building-image16486177\"><img decoding=\"async\" id=\"myimage\" title=\"New York Times Building\" src=\"http:\/\/www.dreamstime.com\/new-york-times-building-thumb16486177.jpg\" alt=\"New York Times Building\" \/><\/a><\/div>\n<p><strong>To the extent your customers are readers today, you are a publisher<\/strong>.<\/p>\n<p>&#8220;Marketing content&#8221; and &#8220;riveting quality&#8221; are rarely spoken in the same conversation.\u00a0\u00a0 Indeed the latter is typically invoked disparagingly, as in &#8220;The content isn&#8217;t exactly riveting&#8221;.\u00a0 At Write Angle we&#8217;ve been at war with flat, yawn-inspiring content for years.\u00a0 But this isn&#8217;t about us, it&#8217;s about you and your mission to deliver content that attracts, engages and retains visitors to your site and converts them into users and customers.\u00a0 Marketing content can be more than good, it can be downright engaging, which is what you should be striving for at all times.<\/p>\n<p>But there&#8217;s another quality right up there with engagement.\u00a0 More is better today when it comes to getting found online and upping your rank on search engines.\u00a0 And speedy delivery goes hand in hand with volume.\u00a0 While &#8220;good&#8221; is good, when it comes to content good <em>and fast<\/em> is even better.\u00a0 Says Kyle Monson, a former editor at <em>PCMagazine<\/em> now at JWT,<a href=\"http:\/\/t.co\/3VafIN2\"> &#8220;a company\u2019s ability to speak honestly <strong>and quickly<\/strong> to its customers, fans, and detractors is a huge competitive advantage&#8221;.<\/a><\/p>\n<p>Step one: recognize and embrace the <a href=\"http:\/\/www.write-angle.com\">publishing mandate<\/a> of your enterprise which is the imperative of Web 2.0.\u00a0 Back in late &#8217;80s and early &#8217;90s as technology pulled companies into the age of networks it meant that many of them were suddenly in the <em>telecommunications<\/em> business as much as the business of their category. Today, in the real-time world of Web 2.0, you&#8217;re in the publishing business.\u00a0 Your customers and prospects are your <em>audience<\/em>.\u00a0 How are you building, engaging and growing this audience?\u00a0 How are your &#8220;ratings&#8221; right now and what can you do to improve them?<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To the extent your customers are readers today, you are a publisher. &#8220;Marketing content&#8221; and &#8220;riveting quality&#8221; are rarely spoken in the same conversation.\u00a0\u00a0 Indeed the latter is typically invoked disparagingly, as in &#8220;The content isn&#8217;t exactly riveting&#8221;.\u00a0 At Write Angle we&#8217;ve been at war with flat, yawn-inspiring content for years.\u00a0 But this isn&#8217;t about [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[52,36,37,9,5,30,10],"tags":[18,22,14,210,26,38,11,6],"class_list":["post-195","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-content-strategy","category-marketing","category-online-content","category-readers","category-rx-for-content","category-website-content","tag-blog-frequency","tag-blog-traffic","tag-branding-content","tag-case-studies","tag-content-creation","tag-content-strategy-2","tag-optimizing-content","tag-writing-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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