{"id":202,"date":"2011-08-09T19:06:39","date_gmt":"2011-08-09T19:06:39","guid":{"rendered":"http:\/\/www.write-angle.com\/thewritestuff\/?p=202"},"modified":"2011-08-09T23:58:44","modified_gmt":"2011-08-09T23:58:44","slug":"when-should-a-start-up-start-blogging","status":"publish","type":"post","link":"https:\/\/www.write-angle.com\/thewritestuff\/when-should-a-start-up-start-blogging\/","title":{"rendered":"When should a start-up start blogging?"},"content":{"rendered":"<div><a href=\"http:\/\/www.dreamstime.com\/register?jump_to=http%3A%2F%2Fwww.dreamstime.com%2Froyalty-free-stock-images-keyboard-with-green-start-button-image4449119\"><img decoding=\"async\" id=\"myimage\" title=\"Keyboard With Green Start Button\" src=\"http:\/\/www.dreamstime.com\/keyboard-with-green-start-button-thumb4449119.jpg\" alt=\"Keyboard With Green Start Button\" \/><\/a><\/div>\n<p>&nbsp;<\/p>\n<p>At lunch the other day with a couple of serial entrepreneurs, questions came up about the optimum timing of product launches and web site debuts.\u00a0 Inevitably, the conversation turned to the value of blogging.\u00a0 Nobody denied the value.\u00a0 There was, however, disagreement as to timing.\u00a0 So when is the best time to pull the trigger on your new blog for your new company?<\/p>\n<p>There are those who argue that, in the early going, time and energy should be devoted to customer- and product-development. Exclusively. That there are not enough hours in the day for everything.\u00a0 We won&#8217;t argue. Still, in the web 2.0 marketplace, a few minutes a day, or even per week, during which you crystallize your thoughts and share them with your ecosystem is to our way of thinking not a bad use of time.\u00a0 In fact, it can be a highly productive one. Why?\u00a0 It forces you to &#8220;stand down&#8221; for a brief period and clear your head and think about things in a different way.\u00a0 Yes, you can go for a walk or shoot hoops or jog or pound golf balls.\u00a0 Or any number of other things that puts you into a different gear.\u00a0 The thing about crafting a blog post, however, is that you can make that same shift AND get yourself <a href=\"http:\/\/write-angle.com\">published.<\/a> This is no idle indulgence in vanity.\u00a0 It can foment discussions that serve your larger purposes as you prepare your count-down to launch.<\/p>\n<p>Almost three out of four start-ups die during their first five years.\u00a0 We wonder, right along with successful entrepreneur <a href=\"http:\/\/alltopstartups.com\/2011\/03\/29\/7-reasons-why-a-blog-is-a-startup%E2%80%99s-most-valuable-investment\/\">Martin Zwillin<\/a>g how many of those failures had a blog.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; At lunch the other day with a couple of serial entrepreneurs, questions came up about the optimum timing of product launches and web site debuts.\u00a0 Inevitably, the conversation turned to the value of blogging.\u00a0 Nobody denied the value.\u00a0 There was, however, disagreement as to timing.\u00a0 So when is the best time to pull the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[80,36,37,9],"tags":[18,22,26],"class_list":["post-202","post","type-post","status-publish","format-standard","hentry","category-blogging","category-content-strategy","category-marketing","category-online-content","tag-blog-frequency","tag-blog-traffic","tag-content-creation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>When should a start-up start blogging? 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