{"id":335,"date":"2011-12-19T14:18:09","date_gmt":"2011-12-19T14:18:09","guid":{"rendered":"http:\/\/www.write-angle.com\/thewritestuff\/?p=335"},"modified":"2011-12-19T14:18:09","modified_gmt":"2011-12-19T14:18:09","slug":"is-anyone-reading-your-content","status":"publish","type":"post","link":"https:\/\/www.write-angle.com\/thewritestuff\/is-anyone-reading-your-content\/","title":{"rendered":"Is anyone reading your content?"},"content":{"rendered":"
\"Man<\/a><\/div>\n

No matter how well crafted your white paper, case study, or product brief may be,<\/strong> an uninspired headline will doom it to obscurity.\u00a0 Not to mention squandering your time and money as a publisher.\u00a0 Readers won\u2019t waste their time on content that doesn’t compel them.\u00a0 This means an inspiring, irresistible headline is Job One.<\/p>\n

Good headlines do more than grab attention<\/strong><\/p>\n

Thinking like a headline writer at the outset is key to whether or not your content is ever read.\u00a0 It\u2019s essential to strike an emotional appeal tailored to your readers\u2019 personal interests — theirs, <\/em>not yours.\u00a0 Great headlines get audiences to click through.\u00a0 You\u2019ve got one shot at stopping a reader in their tracks.\u00a0 So make the most of your opportunity.<\/p>\n

Subheads and graphics pull the reader through<\/strong><\/p>\n

<\/strong>Engaging your readers at each level of the story with crisp subheads is valuable for two reasons.\u00a0 First, it helps you organize your material into easily digestible chunks.\u00a0 Second, it enables the reader to better retain your message.
\nClear, lively infographics highlight and underscore complex data for better reader comprehension. And they attract \u201cskimmers\u201d who need visual prompts before scrutinizing material.<\/p>\n

Then tell them what you told them <\/strong><\/p>\n

Like a dominant chord in a blues song, readers want resolution.\u00a0 So give it to them with a crisp summary statement that reiterates your earlier refrain. \u00a0After all, if you\u2019ve gotten them this far they\u2019re likely to investigate further.<\/p>\n

How do you know the right readers are paying attention to your<\/em> content?\u00a0 If you’re in doubt, what are you doing about it? How do you define the difference between content that is adequate and stuff that’s a must-read? How are you ensuring that you publish more of the latter?<\/p>\n","protected":false},"excerpt":{"rendered":"

No matter how well crafted your white paper, case study, or product brief may be, an uninspired headline will doom it to obscurity.\u00a0 Not to mention squandering your time and money as a publisher.\u00a0 Readers won\u2019t waste their time on content that doesn’t compel them.\u00a0 This means an inspiring, irresistible headline is Job One. Good […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,52,36,9,5,30,8,10,53,44],"tags":[22,14,210,26,38,17,24,6,41],"class_list":["post-335","post","type-post","status-publish","format-standard","hentry","category-case-studies","category-content-marketing","category-content-strategy","category-online-content","category-readers","category-rx-for-content","category-testing-content","category-website-content","category-white-papers","category-writing-services","tag-blog-traffic","tag-branding-content","tag-case-studies","tag-content-creation","tag-content-strategy-2","tag-sales-minded-content","tag-sharing-content","tag-writing-case-studies","tag-writing-collaboration"],"yoast_head":"\nIs anyone reading your content? - The Write Stuff<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.write-angle.com\/thewritestuff\/is-anyone-reading-your-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is anyone reading your content? - The Write Stuff\" \/>\n<meta property=\"og:description\" content=\"No matter how well crafted your white paper, case study, or product brief may be, an uninspired headline will doom it to obscurity.\u00a0 Not to mention squandering your time and money as a publisher.\u00a0 Readers won\u2019t waste their time on content that doesn’t compel them.\u00a0 This means an inspiring, irresistible headline is Job One. 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