Testing and measuring the content you put online is faster and easier than ever today.\u00a0 And budget-friendlier.\u00a0 Which headline will draw a bigger response?\u00a0 Which approach will visitors prefer?\u00a0 Which offer?\u00a0 Which tone?\u00a0 Here are 20 tips on how to perform basic A\/B testing:<\/p>\n
1.\u00a0 Don\u2019t test a page you already suspect is weak.\u00a0 Test something you believe is doing a good job.\u00a0 You may be surprised.<\/p>\n
2.\u00a0 Use an overlay page (one that shows up when a respondent does something) when the visitor chooses the leave an \u201coffer\u201d page.\u00a0 The overlay should remind the visitor of something that will entice them not to leave and get them to think \u201cWhat the hell, I\u2019ll fill out the form\u201d.<\/p>\n
3.\u00a0 Get up and stand away from your screen. Take a look at your page(s) from five or six feet away.\u00a0 What jumps out?\u00a0 What attracts the eye?<\/p>\n
4.\u00a0 Make the \u201cDownload Now\u201d words big and clear.<\/p>\n
5.\u00a0 Use separate buttons for different demographics or different categories of customer.<\/p>\n
6.\u00a0 The word \u201centerprise\u201d is stronger than \u201ccorporate\u201d.\u00a0 People don\u2019t think of themselves as corporate.\u00a0 They identify with working in an enterprise.\u00a0 Don\u2019t you<\/em>?<\/p>\n 7.\u00a0 Begin your order forms on the page that first mentions them.\u00a0 Don\u2019t make visitors go somewhere else.<\/p>\n 8.\u00a0 Use images of people, not products.<\/p>\n 9.\u00a0 Test all images of people for positive responses.<\/p>\n 10. Don\u2019t spend money on testing.\u00a0 There are plenty of free tools out there.<\/p>\n 11.\u00a0 If you hire a vendor, remember that the best ones will guarantee results.<\/p>\n 12. Your test should run three weeks (15 business days).<\/p>\n 13. Measure all ongoing traffic simultaneously.<\/p>\n 14. Start by testing something small.\u00a0 A page, a portion of a page, a few lines, a small campaign.<\/p>\n 15. Seek to drive down your cost-per-visitor and your cost-per-conversion.<\/p>\n 16. Determine your most important metrics as dictated by your business model, business plan, sales and marketing objectives.\u00a0 Your particular business mission.<\/p>\n 17. Test pages that are politically \u201cneutral\u201d, at least at first, before you test your boss\u2019s pet page to show how lame it actually is.<\/p>\n 18. Work closely with your IT people.\u00a0 Make sure that something you set up to test doesn\u2019t bring down your site or cause a sudden, prolonged downturn in traffic.\u00a0 Make sure there is a quick fix at hand.<\/p>\n 19. Test early and often.\u00a0 Google does (and they’re pretty smart).<\/p>\n 20. Test one or two things at a time.<\/p>\n What are you doing to ensure you’re content is the best it can be?<\/p>\n","protected":false},"excerpt":{"rendered":" Testing and measuring the content you put online is faster and easier than ever today.\u00a0 And budget-friendlier.\u00a0 Which headline will draw a bigger response?\u00a0 Which approach will visitors prefer?\u00a0 Which offer?\u00a0 Which tone?\u00a0 Here are 20 tips on how to perform basic A\/B testing: 1.\u00a0 Don\u2019t test a page you already suspect is weak.\u00a0 Test […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[211,11],"class_list":["post-36","post","type-post","status-publish","format-standard","hentry","category-website-content","tag-ab-testing","tag-optimizing-content"],"yoast_head":"\n