{"id":372,"date":"2012-01-13T14:23:31","date_gmt":"2012-01-13T14:23:31","guid":{"rendered":"http:\/\/www.write-angle.com\/thewritestuff\/?p=372"},"modified":"2012-08-06T22:01:17","modified_gmt":"2012-08-06T22:01:17","slug":"is-blogging-really-dead","status":"publish","type":"post","link":"https:\/\/www.write-angle.com\/thewritestuff\/is-blogging-really-dead\/","title":{"rendered":"Is blogging really dead?"},"content":{"rendered":"
\n
\"Mark<\/a><\/div>\n
<\/div>\n<\/div>\n

 <\/p>\n

 <\/p>\n

Declaring the death of a trend <\/strong>can get attention but it doesn’t make it true.\u00a0 Take “blogging is dead”, or “dying”, as a prime example.<\/p>\n

We <\/a>recently came across a Mark Twain-like \u201c<\/a>death”of blogs and the Web.<\/a> <\/span>\u202aThe supposition is based on the belief that blogs simply get drowned out by the avalanche of data choking would-be readers’ mailboxes, browsers, and social-media pages.\u00a0 There is truth to the claim of data overload, of course, but it doesn\u2019t nullify the positive impact of well-conceived blog content that serves the interests of readers and grows the number of the visitors you want coming to your site.<\/p>\n

There\u2019s certainly no data we\u2019re aware of<\/strong> to suggest a declining number of blogs published on corporate web sites.\u00a0 In fact, it\u2019s just the opposite.\u00a0 It was projected last year<\/a> that 43% of U.S. companies would be utilizing blogs for marketing in 2012 \u2013 compared to 16% in 2007. \u00a0So, yes, reports of the death of blogging are exaggerated.<\/p>\n

The reason for its good health is easy to understand.<\/strong> Keeping web sites and blog content fresh and relevant to customer readership continues to be the simplest and quickest means of sustaining and enhancing your web presence.<\/p>\n

It\u2019s also a simple, quick way to build and substantiate thought leadership<\/strong> in your category whenever you can hold forth on topics of educational interest to your marketplace of customers, prospects and industry followers.<\/p>\n

Branded blogs that thrive are those that evolve<\/strong> right along with the web itself. Just as corporate web sites are far more interactive today than their passive ancestors, today\u2019s business blogs and market-savvy bloggers strive for two-way conversational engagement with readers.\u00a0 They invite give and take. \u00a0This is in sharp contrast to their one-way communication soapbox predecessors.<\/p>\n

Empirical evidence<\/a><\/strong> ties sales productivity, in the form of lower-cost lead generation, to a vendor’s blog activity.\u00a0 Another reason why intelligently out-sourced blog content development to domain experts<\/a> can represent such an intelligent (and measurable) investment in business<\/em> development.\u00a0 As long as they remain so useful, blogs won\u2019t be disappearing any time soon.<\/p>\n

Did your blog generate quality leads<\/strong> last year? What\u2019s your process for coming up with new ideas to write about?\u00a0 Do you solicit subject matter from customers? What\u2019s your plan?<\/p>\n","protected":false},"excerpt":{"rendered":"

    Declaring the death of a trend can get attention but it doesn’t make it true.\u00a0 Take “blogging is dead”, or “dying”, as a prime example. We recently came across a Mark Twain-like \u201cdeath”of blogs and the Web. \u202aThe supposition is based on the belief that blogs simply get drowned out by the avalanche […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[80,52,37,9,10,44],"tags":[18,22,14,26,38,49,20],"class_list":["post-372","post","type-post","status-publish","format-standard","hentry","category-blogging","category-content-marketing","category-marketing","category-online-content","category-website-content","category-writing-services","tag-blog-frequency","tag-blog-traffic","tag-branding-content","tag-content-creation","tag-content-strategy-2","tag-third-party-writers","tag-traffic-drivers"],"yoast_head":"\nIs blogging really dead? - The Write Stuff<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.write-angle.com\/thewritestuff\/is-blogging-really-dead\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is blogging really dead? - The Write Stuff\" \/>\n<meta property=\"og:description\" content=\"    Declaring the death of a trend can get attention but it doesn’t make it true.\u00a0 Take “blogging is dead”, or “dying”, as a prime example. 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