{"id":456,"date":"2012-03-21T13:39:23","date_gmt":"2012-03-21T13:39:23","guid":{"rendered":"http:\/\/www.write-angle.com\/thewritestuff\/?p=456"},"modified":"2012-03-21T13:39:23","modified_gmt":"2012-03-21T13:39:23","slug":"how-to-make-your-content-as-smart-as-your-phone","status":"publish","type":"post","link":"https:\/\/www.write-angle.com\/thewritestuff\/how-to-make-your-content-as-smart-as-your-phone\/","title":{"rendered":"How to make your content as smart as your phone"},"content":{"rendered":"
\"People<\/a><\/div>\n

We live in an era of screen extremes. <\/strong> Our TVs have never been so gargantuan while we’re consuming more content than ever on screens we hold in one hand.
\n<\/span><\/p>\n

“If I had more time I’d have written a shorter letter”<\/strong> is an apt description of the quandary in which many content generators find themselves today.\u00a0 Smaller screens, smaller form factors and resistance to scrolling has made the creation of content that compels reader action a thornier challenge.\u00a0 You have to grab attention faster, hold it tighter and compel action more irresistibly today in the at-a-glance state of mind that characterizes your busy, distracted target audience.<\/span><\/p>\n

Making fewer words say more is the order of the day.<\/strong> This calls for instincts and aptitude long associated with creators of billboard copy and “transit ads” — what you see on (and in) buses and the roofs of some taxis.\u00a0 This is where messages have always had the toughest job.\u00a0 They had to say it all in a very few words, almost instantaneously.\u00a0 The lesson here is to pay attention to the really great billboards out there.\u00a0 The ones that convey so much in so little verbiage.\u00a0 They’re useful models not only for informing your mobile web pages but inspiring all your marketing content.\u00a0 No matter where it lives.\u00a0 To get your content consumed, you have to hook the consumer.\u00a0 And there’s never been so much bait in the water.\u00a0 Exercise: go through your web site and try reducing it by half.<\/p>\n

Were you able to do it? <\/strong>What did you delete?\u00a0 Is it more readable, more informative, more compelling?\u00a0 What can you do <\/a>to stay short(er) and sweet(er) online today?<\/p>\n","protected":false},"excerpt":{"rendered":"

We live in an era of screen extremes. Our TVs have never been so gargantuan while we’re consuming more content than ever on screens we hold in one hand. “If I had more time I’d have written a shorter letter” is an apt description of the quandary in which many content generators find themselves today.\u00a0 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[52,37,9,5,30,10],"tags":[26,38,11,17,20,21],"class_list":["post-456","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-marketing","category-online-content","category-readers","category-rx-for-content","category-website-content","tag-content-creation","tag-content-strategy-2","tag-optimizing-content","tag-sales-minded-content","tag-traffic-drivers","tag-web-analytics"],"yoast_head":"\nHow to make your content as smart as your phone - The Write Stuff<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.write-angle.com\/thewritestuff\/how-to-make-your-content-as-smart-as-your-phone\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to make your content as smart as your phone - The Write Stuff\" \/>\n<meta property=\"og:description\" content=\"We live in an era of screen extremes. Our TVs have never been so gargantuan while we’re consuming more content than ever on screens we hold in one hand. “If I had more time I’d have written a shorter letter” is an apt description of the quandary in which many content generators find themselves today.\u00a0 […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.write-angle.com\/thewritestuff\/how-to-make-your-content-as-smart-as-your-phone\/\" \/>\n<meta property=\"og:site_name\" content=\"The Write Stuff\" \/>\n<meta property=\"article:published_time\" content=\"2012-03-21T13:39:23+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.dreamstime.com\/people-holding-smart-phones-thumb14860278.jpg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/how-to-make-your-content-as-smart-as-your-phone\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/how-to-make-your-content-as-smart-as-your-phone\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/#\/schema\/person\/ae2533696fae154a2fd11d04326ef5c6\"},\"headline\":\"How to make your content as smart as your phone\",\"datePublished\":\"2012-03-21T13:39:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/how-to-make-your-content-as-smart-as-your-phone\/\"},\"wordCount\":293,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/how-to-make-your-content-as-smart-as-your-phone\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.dreamstime.com\/people-holding-smart-phones-thumb14860278.jpg\",\"keywords\":[\"content creation\",\"Content strategy\",\"optimizing content\",\"sales-minded content\",\"traffic drivers\",\"web analytics\"],\"articleSection\":[\"content marketing\",\"marketing\",\"online content\",\"readers\",\"Rx for content\",\"website content\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.write-angle.com\/thewritestuff\/how-to-make-your-content-as-smart-as-your-phone\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/how-to-make-your-content-as-smart-as-your-phone\/\",\"url\":\"https:\/\/www.write-angle.com\/thewritestuff\/how-to-make-your-content-as-smart-as-your-phone\/\",\"name\":\"How to make your content as smart as your phone - 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