{"id":471,"date":"2012-05-14T13:33:21","date_gmt":"2012-05-14T13:33:21","guid":{"rendered":"http:\/\/www.write-angle.com\/thewritestuff\/?p=471"},"modified":"2012-05-14T15:38:43","modified_gmt":"2012-05-14T15:38:43","slug":"how-a-start-up-can-attract-the-right-website-visitors","status":"publish","type":"post","link":"https:\/\/www.write-angle.com\/thewritestuff\/how-a-start-up-can-attract-the-right-website-visitors\/","title":{"rendered":"How a start-up can attract the right website visitors"},"content":{"rendered":"<div><a href=\"http:\/\/www.dreamstime.com\/register?jump_to=http%3A%2F%2Fwww.dreamstime.com%2Froyalty-free-stock-photo-content-magnet-image18952895\"><img decoding=\"async\" id=\"myimage\" title=\"Content Magnet\" src=\"http:\/\/www.dreamstime.com\/content-magnet-thumb18952895.jpg\" alt=\"Content Magnet\" \/><\/a><\/div>\n<p><strong>Phil Roybal, VP marketing at <a href=\"http:\/\/collegeontrack.com\" target=\"_blank\">CollegeOnTrack<\/a> <\/strong>(not a client), executed just about everything the right way on his web  site, right out of the start-up blocks. As a form-and-content  template for consideration by other raw start-ups, it&#8217;s as good as any  we&#8217;ve seen. To us, it&#8217;s recommended viewing for early-stage companies in  any category. CollegeOnTrack is a software package that simplifies the  application process for jittery students and their anxious parents.\u00a0  Roybal, a former marketing exec at Apple, understood the need to keep  the story on the web site simple because simplicity is what his product  is all about.\u00a0 The demo video on the home page, for example, is a  classic how-to explanation of the company and their offerings.\u00a0 The rest  of the site features relevant, sticky content dealing with issues that  matter most to students juggling applications, essays and appraisals of  this or that school.<\/p>\n<p><strong>While CollegeOnTrack can be justifiably proud of its  life-simplifying software<\/strong>, as most parents of a college students past  and present can attest, the focus of the site reflects the world as seen  through the eyes of students, parents and counselors. In other words,\u00a0  Roybal&#8217;s customers.\u00a0 This <a href=\"http:\/\/write-angle.com\" target=\"_blank\">outside-in perspective<\/a> can be easily blurred during the content creation process.\u00a0  CollegeOnTrack proves that this doesn&#8217;t have to be the case.\u00a0 As far as  his web traffic goes, Roybal admits that while it could always be  better, conversions are tracking the plan.\u00a0 &#8220;We had a great trade show  this month and look forward to next month&#8217;s event,&#8221; he said.\u00a0 Just as  high school students and parents have been looking forward to seeing  what&#8217;s in their snail-mailboxes lately.<\/p>\n<p><strong>What&#8217;s your method for ensuring your web content reflects the POV of the visitors you want to attract?<\/strong> How often do you refresh\u00a0 site content? What&#8217;s your most recent rate of conversion and how is it trending?<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Phil Roybal, VP marketing at CollegeOnTrack (not a client), executed just about everything the right way on his web site, right out of the start-up blocks. As a form-and-content template for consideration by other raw start-ups, it&#8217;s as good as any we&#8217;ve seen. To us, it&#8217;s recommended viewing for early-stage companies in any category. CollegeOnTrack [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[52,36,37,89,9,10],"tags":[18,22,210,115,26,38,114,19,116,113],"class_list":["post-471","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-content-strategy","category-marketing","category-marketing-metrics","category-online-content","category-website-content","tag-blog-frequency","tag-blog-traffic","tag-case-studies","tag-colleg-on-track","tag-content-creation","tag-content-strategy-2","tag-phil-roybal","tag-refreshed-content","tag-simple-website-content","tag-video-website-content"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How a start-up can attract the right website visitors - The Write Stuff<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.write-angle.com\/thewritestuff\/how-a-start-up-can-attract-the-right-website-visitors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How a start-up can attract the right website visitors - The Write Stuff\" \/>\n<meta property=\"og:description\" content=\"Phil Roybal, VP marketing at CollegeOnTrack (not a client), executed just about everything the right way on his web site, right out of the start-up blocks. As a form-and-content template for consideration by other raw start-ups, it&#8217;s as good as any we&#8217;ve seen. To us, it&#8217;s recommended viewing for early-stage companies in any category. 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