{"id":479,"date":"2012-05-24T13:17:27","date_gmt":"2012-05-24T13:17:27","guid":{"rendered":"http:\/\/www.write-angle.com\/thewritestuff\/?p=479"},"modified":"2012-05-24T13:17:27","modified_gmt":"2012-05-24T13:17:27","slug":"why-outdated-web-site-content-leads-to-desert-islands-with-no-visitors","status":"publish","type":"post","link":"https:\/\/www.write-angle.com\/thewritestuff\/why-outdated-web-site-content-leads-to-desert-islands-with-no-visitors\/","title":{"rendered":"Why Outdated Web Site Content Leads to Desert Islands With No Visitors"},"content":{"rendered":"<p><span style=\"font-size: medium;\"><strong><br \/>\n<\/strong><\/span><img decoding=\"async\" title=\"Desert Vegetation On Incahuasi Island (bolivia)))\" src=\"http:\/\/www.dreamstime.com\/desert-vegetation-on-incahuasi-island-%28bolivia%29%29%29-thumb21325176.jpg\" alt=\"Desert Vegetation On Incahuasi Island (bolivia)))\" \/><br \/>\n<span style=\"font-size: medium;\"><strong><\/strong><\/span><br \/>\n<span><strong><br \/>\nWe love this <a href=\"http:\/\/www.convinceandconvert.com\/content-marketing-2\/what-to-do-with-content-archipelagos\/\" target=\"_blank\">description <\/a>of outdated web-site content<\/strong>: <em><strong>&#8220;Archipelagos&#8221;. <\/strong><\/em> This should resonate with a lot of B2B marketing people.\u00a0  Islands disconnected from larger land masses. If you&#8217;re like everybody  else, you probably have some of your own. Call them orphans, legacies,  or whatever, they amount to low-return assets begging to be re-purposed,  updated, and\/or overhauled. Or just trashed. They are not working as  hard as they should &#8212; certainly not as hard as you. They need <a href=\"http:\/\/write-angle.com\" target=\"_blank\">tending. <\/a><\/p>\n<p><strong>The operative phrase here is &#8220;low-return&#8221;. <\/strong><\/span> <span> Content, after  all, is an asset of value.\u00a0 You want your visitors exposed to valuable,  useful, high-return stuff on your web site. Everything should  scream out to customers that you&#8217;re a hot company worthy of their  attention  and interest.\u00a0 And nothing says &#8220;ordinary&#8221; faster than dated  material. Or, worse, irrelevant content.\u00a0 Ironically, very often a lot  of these vintage pieces &#8212; case studies, podcasts, videos,  white papers, et. al, &#8212; lend themselves quite well to spiffing up. The  bones of a once-hot case study may well inspire a whole new generation  of them. Same for videos or white papers. The key here is to stay  current.\u00a0 And to remember the three categories of B2B visitors: those  who are in basic research mode, those who are narrowing the vendor  selection and those who are on the verge of awarding a contract. Have  relevant content at the ready for each stage and each state of mind.\u00a0  And never forget that by the time people call you for a meeting, they&#8217;re  probably  80% down the selection road already.\u00a0 Something to think about.<\/p>\n<p><strong>How often do you clear the cobwebs on your site?<\/strong><\/span> <span> What&#8217;s your process for ensuring your stuff is relevant to what your visitors are search for <em>right now<\/em>?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We love this description of outdated web-site content: &#8220;Archipelagos&#8221;. This should resonate with a lot of B2B marketing people.\u00a0 Islands disconnected from larger land masses. If you&#8217;re like everybody else, you probably have some of your own. Call them orphans, legacies, or whatever, they amount to low-return assets begging to be re-purposed, updated, and\/or overhauled. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,52,36,9,30,10],"tags":[14,210,26,38,48,23,11,79,19,17,32,117,20,112],"class_list":["post-479","post","type-post","status-publish","format-standard","hentry","category-case-studies","category-content-marketing","category-content-strategy","category-online-content","category-rx-for-content","category-website-content","tag-branding-content","tag-case-studies","tag-content-creation","tag-content-strategy-2","tag-contract-writers","tag-embedded-content","tag-optimizing-content","tag-peter-dave","tag-refreshed-content","tag-sales-minded-content","tag-stan-devaughn","tag-technology-writers","tag-traffic-drivers","tag-write-angle"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Outdated Web Site Content Leads to Desert Islands With No Visitors  - The Write Stuff<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.write-angle.com\/thewritestuff\/why-outdated-web-site-content-leads-to-desert-islands-with-no-visitors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Outdated Web Site Content Leads to Desert Islands With No Visitors  - The Write Stuff\" \/>\n<meta property=\"og:description\" content=\"We love this description of outdated web-site content: &#8220;Archipelagos&#8221;. 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