{"id":483,"date":"2012-07-18T13:02:21","date_gmt":"2012-07-18T13:02:21","guid":{"rendered":"http:\/\/www.write-angle.com\/thewritestuff\/?p=483"},"modified":"2012-07-18T13:04:28","modified_gmt":"2012-07-18T13:04:28","slug":"what-makes-a-web-site-cool","status":"publish","type":"post","link":"https:\/\/www.write-angle.com\/thewritestuff\/what-makes-a-web-site-cool\/","title":{"rendered":"What makes a web site cool?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<div><a href=\"http:\/\/openclipart.org\/people\/Anonymous\/john_coltrane_portrait_j_01.svg\" target=\"_blank\"><img decoding=\"async\" src=\"http:\/\/openclipart.org\/image\/250px\/svg_to_png\/35929\/john_coltrane_portrait_j_01.png\" alt=\"John Coltrane portrait by Anonymous - Graphics by Jon Phillips. From OCAL 0.18 release.\" \/><\/a><\/div>\n<p><em><strong>John Coltrane.\u00a0 Way cool.<\/strong> <\/em><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/write-angle.com\"><strong>Write Angle<\/strong><\/a> is a firm believer that B2B marketers can learn from their B2C colleagues when it comes to crafting cool(er) web sites.\u00a0 So we&#8217;re pleased to see that <strong><a href=\"http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/33367\/10-Brands-With-Website-Designs-That-Nail-Both-Form-AND-Function\" target=\"_blank\">HubSpot&#8217;s<\/a><\/strong> recognition of what makes a web site cool, or how a site gets form and function right, is so pertinent and relevant to B2B purposes.<\/p>\n<p>Our point?\u00a0 Write Angle recently produced a good portion of the content for the web sites of security vendors <a href=\"http:\/\/www.redsealnetworks.com\/\"><strong>RedSeal <\/strong><\/a>and <a href=\"http:\/\/vidder.com\/\"><strong>Vidder<\/strong>, <\/a>and <a href=\"http:\/\/sumologic.com\/\"><strong>Sumo Logic<\/strong><\/a>, an analytics solution for big data.\u00a0 These sites share key aspects of form and function &#8212; with each other and with the B2C sites praised by HubSpot.\u00a0 Each has an aesthetically pleasing appearance and delivers a useful customer experience.\u00a0 Users are engaged without being distracted, navigation is straightforward and each call-to-action is simple and clear.<\/p>\n<p>We&#8217;re not saying that all consumer web designers are more highly evolved.\u00a0 We&#8217;re just reminding B2B marketers who oversee or wield influence on their sites that there&#8217;s no excuse for a web presence that isn&#8217;t everything that it should be.\u00a0 You don&#8217;t have to mimic <strong>Patagonia,<\/strong> <strong>Ford<\/strong> ,<strong> Sony<\/strong> or <strong>Apple, <\/strong>or any of the sites that won love from Hubspot, but you could do worse than follow their lead when it comes to how to get the right action from the right visitors. Just ask RedSeal, Sumo Logic or Vidder.\u00a0\u00a0 The prime guideline is to give your visitors the same experience they would have if they&#8217;d dropped in on you in person. Be simple, clear and direct.<\/p>\n<p><em>So how do you ensure that your site is getting form and function right? Are you as simple, clear and direct online as you are in person?<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; John Coltrane.\u00a0 Way cool. &nbsp; Write Angle is a firm believer that B2B marketers can learn from their B2C colleagues when it comes to crafting cool(er) web sites.\u00a0 So we&#8217;re pleased to see that HubSpot&#8217;s recognition of what makes a web site cool, or how a site gets form and function right, is so [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[52,36,37,9,10],"tags":[14,26,38,122,118,119,92,120,121],"class_list":["post-483","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-content-strategy","category-marketing","category-online-content","category-website-content","tag-branding-content","tag-content-creation","tag-content-strategy-2","tag-cool-web-sites","tag-hubspot","tag-redseal-networks","tag-sumo-logic","tag-vidder","tag-write-angle-technology-content"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What makes a web site cool? 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