{"id":497,"date":"2012-07-26T13:06:01","date_gmt":"2012-07-26T13:06:01","guid":{"rendered":"http:\/\/www.write-angle.com\/thewritestuff\/?p=497"},"modified":"2012-07-26T13:06:01","modified_gmt":"2012-07-26T13:06:01","slug":"the-facts-about-faqs","status":"publish","type":"post","link":"https:\/\/www.write-angle.com\/thewritestuff\/the-facts-about-faqs\/","title":{"rendered":"The Facts About FAQs"},"content":{"rendered":"<table cellspacing=\"5\">\n<tbody>\n<tr>\n<th colspan=\"2\"><\/th>\n<\/tr>\n<tr>\n<td colspan=\"2\"><a href=\"http:\/\/en.wikipedia.org\/wiki\/File:Merv_Griffin.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/a\/af\/Merv_Griffin.jpg\/220px-Merv_Griffin.jpg\" alt=\"\" width=\"220\" height=\"284\" \/><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><em><strong>&#8220;So let me ask you, is this new product of yours the greatest thing out there right now, or WHAT?!&#8221;<\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Recently, a senior editor of a well-known computer journal<\/strong> that will remain nameless was reading an FAQ about a product introduced several weeks ago. &#8220;These questions remind me of a Merv Griffin interview,&#8221; she said, referring to the late TV talk-show host notorious for flattering his guests.<\/p>\n<p><strong>Her frustration was triggered by softball questions<\/strong> and self-serving answers, in a briefing document that\u2019s supposed to provide hard-hitting market education at a glance.\u00a0 While seemingly obvious, the mission of a well-crafted FAQ is to provide clear and legitimate answers to <em><a href=\"http:\/\/www.write-angle.com\/writing-samples\/\">frequently asked questions<\/a> <\/em>\u2013 posed by real world prospects, customers, investors and market analysts<em>.<\/em><\/p>\n<p><strong>The unhappy fact about FAQs<\/strong> is how easily they can lose impact as educational tools as they circulate through the editing mill of marketing departments.\u00a0 One way to mitigate the problem is to bring your best salespeople into the loop.\u00a0 Tell them to be brutal.\u00a0 Tell them to include the questions &#8220;frequently asked&#8221; by their toughest customer(s).\u00a0 \u00a0And it doesn\u2019t hurt to get field input on the answers, either, even though an FAQ crafted for analysts and media should never be mistaken for sales literature.<\/p>\n<p><strong>A product introduction is always an opportunity<\/strong> to re-introduce your brand and your company.\u00a0 Take the high ground and reaffirm your leadership by posing questions that reflect current user problems and issues.\u00a0 Customers are cynical by nature.\u00a0 So don\u2019t insult them with watered down FAQ\u2019s poorly disguised as marketing puff.<\/p>\n<p><strong>Is your marketing and PR content candid<\/strong> about real customer issues?\u00a0 Are your FAQs clear about how your solution cuts to the heart of user problems?\u00a0 How do you<a href=\"http:\/\/write-angle.com\"> ensure<\/a> that your questions are more like <em>Sixty Minutes<\/em>, and less like the old <em>Merv Griffin Show<\/em>?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &#8220;So let me ask you, is this new product of yours the greatest thing out there right now, or WHAT?!&#8221; &nbsp; Recently, a senior editor of a well-known computer journal that will remain nameless was reading an FAQ about a product introduced several weeks ago. &#8220;These questions remind me of a Merv Griffin interview,&#8221; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[37],"tags":[123,125,126,79,127,124,32,128],"class_list":["post-497","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-faqs","tag-media-tours","tag-media-relations","tag-peter-dave","tag-product-introductions","tag-product-pr","tag-stan-devaughn","tag-write-angle-technology-writing-services"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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