{"id":506,"date":"2012-07-30T13:05:29","date_gmt":"2012-07-30T13:05:29","guid":{"rendered":"http:\/\/www.write-angle.com\/thewritestuff\/?p=506"},"modified":"2012-08-01T17:00:54","modified_gmt":"2012-08-01T17:00:54","slug":"the-seven-habits-of-highly-effective-content-creators","status":"publish","type":"post","link":"https:\/\/www.write-angle.com\/thewritestuff\/the-seven-habits-of-highly-effective-content-creators\/","title":{"rendered":"The Seven Habits of Highly Effective Content Creators"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><strong><br \/>\n<\/strong><\/p>\n<p><a href=\"http:\/\/en.wikipedia.org\/wiki\/File:Stephen_Covey_2010.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/6\/6d\/Stephen_Covey_2010.jpg\/220px-Stephen_Covey_2010.jpg\" alt=\"\" width=\"220\" height=\"257\" \/><\/a><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>In tribute to the late<a href=\"http:\/\/www.forbes.com\/sites\/kenkrogue\/2012\/07\/16\/stephen-r-covey-7-habits-author-dies-at-79\/\"> Steven Covey <\/a><\/strong>(above), author of the wildly successful &#8220;Seven Habits&#8221; franchise, <a href=\"http:\/\/write-angle.com\">Write Angle<\/a> offers the following tips to writers and developers of all marketing content, especially those in technology categories:<\/p>\n<p><strong>1.\u00a0 Start<\/strong><strong> all projects with your customer in mind. <\/strong>All marketing begins with a customer, not a product.\u00a0 This simple but often forgotten principle is the soul of the content that gets the most reads, clicks and conversions.\u00a0 Who are the people you&#8217;re trying to reach?\u00a0 What are the first and foremost concerns of the user?\u00a0 How does your material address these issues?<\/p>\n<p><strong>2.\u00a0 Stay true to one, clear objective. <\/strong>Begin all projects by asking the question &#8220;Why are we initiating this effort?\u00a0 How will it educate our user and further our business agenda at this moment?<\/p>\n<p><strong>3.\u00a0 Keep your main thing the MAIN THING.<\/strong> If you&#8217;re describing the way a manufacturer uses your product analytics to get a better read on how their customers are using specific products, stick to that topic. Don&#8217;t wander off talking about your other offerings&#8217; cool features that deliver unrelated benefits.<\/p>\n<p><strong>4.\u00a0 Avoid hyper-competitiveness.<\/strong> Don&#8217;t emulate the attitude of the big vendors who\u2019ve never encountered a competitor they didn&#8217;t want to vaporize.\u00a0 Keep your content focused on what <em>you<\/em> do for <em>your<\/em> users, not what your competitors don&#8217;t do for theirs.\u00a0 There&#8217;s a broader lesson here for marketing.\u00a0 Silicon Valley is strewn with the remains of failed brands that took their eye off the marketplace because they were so obsessed with their competition. Remember Auspex?\u00a0 It died of NetApp envy.<\/p>\n<p><strong>5.\u00a0 Remember that in a short-attention-span world, brevity is the soul of readability.<\/strong>\u00a0 Nobody reads PDFs longer than six pages, max.\u00a0 And this number is shrinking.\u00a0 In the name of brevity, we&#8217;ll leave it at that.<\/p>\n<p><strong>6.\u00a0 Remain a student of your business<\/strong> . And your technology. It&#8217;s a cliche, but the fact is that the pace of change today is blinding fast. Ensure that all marketing content reflects the freshness, relevancy and currency of today&#8217;s marketplace issues.<\/p>\n<p><strong>7.\u00a0Don\u2019t go off half-cocked. <\/strong> Jerry Della Femina, legendary ad executive from the &#8220;Mad Men&#8221; era, insisted his copywriters gather<em> seven times<\/em> the amount of source information needed on any subject prior to writing a single\u00a0sentence.\u00a0 While some may balk at this kind of preparation as overkill, the point is to become as prepped and familiar with the subject matter as the deadline allows.<a href=\"http:\/\/www.write-angle.com\/creative-team\/\"> To our way of thinking<\/a>, more is better.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u00a0 In tribute to the late Steven Covey (above), author of the wildly successful &#8220;Seven Habits&#8221; franchise, Write Angle offers the following tips to writers and developers of all marketing content, especially those in technology categories: 1.\u00a0 Start all projects with your customer in mind. All marketing begins with a customer, not a product.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[80,4,35,34,37,5,30],"tags":[18,14,26,130,79,32,129,20,131,6],"class_list":["post-506","post","type-post","status-publish","format-standard","hentry","category-blogging","category-case-studies","category-competitors","category-competitors-content","category-marketing","category-readers","category-rx-for-content","tag-blog-frequency","tag-branding-content","tag-content-creation","tag-habits-of-highly-effective-people","tag-peter-dave","tag-stan-devaughn","tag-steven-covey","tag-traffic-drivers","tag-write-angle-technology-writing-service","tag-writing-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Seven Habits of Highly Effective Content Creators - The Write Stuff<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.write-angle.com\/thewritestuff\/the-seven-habits-of-highly-effective-content-creators\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Seven Habits of Highly Effective Content Creators - The Write Stuff\" \/>\n<meta property=\"og:description\" content=\"&nbsp; \u00a0 In tribute to the late Steven Covey (above), author of the wildly successful &#8220;Seven Habits&#8221; franchise, Write Angle offers the following tips to writers and developers of all marketing content, especially those in technology categories: 1.\u00a0 Start all projects with your customer in mind. 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