{"id":513,"date":"2012-08-18T13:20:59","date_gmt":"2012-08-18T13:20:59","guid":{"rendered":"http:\/\/www.write-angle.com\/thewritestuff\/?p=513"},"modified":"2012-08-18T13:20:59","modified_gmt":"2012-08-18T13:20:59","slug":"why-your-content-must-pass-due-diligence","status":"publish","type":"post","link":"https:\/\/www.write-angle.com\/thewritestuff\/why-your-content-must-pass-due-diligence\/","title":{"rendered":"Why Your Content Must Pass Due Diligence"},"content":{"rendered":"<div>\n<div>\n<div><img decoding=\"async\" title=\"Soccer Referee\" src=\"http:\/\/www.dreamstime.com\/soccer-referee-thumb23562317.jpg\" alt=\"Soccer Referee\" \/><\/div>\n<\/div>\n<\/div>\n<p><span style=\"font-family: Calibri,Verdana,Helvetica,Arial;\"> <a href=\"http:\/\/write-angle.com\">We\u2019re<\/a> frequently asked about the kinds of content an early-stage venture must feature on its web site. \u00a0To some clients, our answer is initially seen as counter-intuitive. \u00a0The tendency among many new ventures is to declare a value proposition that stretches the realm of credibility. \u00a0And that flies in the face of a PR 101 axiom: \u00a0the bolder your claims about your value proposition, the more remarkable and bulletproof your substantiation must be.<\/span><\/p>\n<p>In a world full of spin, it might seem counter-intuitive to throttle back on boldness. \u00a0A couple of caveats are in order. \u00a0First, we no longer live in the anything-goes era of the Nineties. \u00a0The pendulum has swung from \u201chype it\u201d to \u201cprove it\u201d. \u00a0Be mindful of presenting content that contains overblown promises that can\u2019t be supported with incontrovertible proof. \u00a0As an early-stage venture, dings in your credibility can kill market momentum.\u00a0 Fill your evidence-pipeline well ahead of your coming-out party.<\/p>\n<p><span style=\"font-family: Calibri,Verdana,Helvetica,Arial;\">Our advice: Stress-test your content for the following:<br \/>\n<\/span><\/p>\n<ol>\n<li><span style=\"font-family: Calibri,Verdana,Helvetica,Arial;\">Does it pass the \u201ctoo-good-to-be-true\u201d sniff test? <\/span><\/li>\n<li><span style=\"font-family: Calibri,Verdana,Helvetica,Arial;\">Who can vouch for your claims beyond your CEO or CMO? <\/span><\/li>\n<li><span style=\"font-family: Calibri,Verdana,Helvetica,Arial;\">Do you have customers who can articulate your value proposition? <\/span><\/li>\n<li><span style=\"font-family: Calibri,Verdana,Helvetica,Arial;\">Do you have any metrics, ROI, or quantifiable evidence of your competitive superiority?<br \/>\n<\/span><\/li>\n<\/ol>\n<p><span style=\"font-family: Calibri,Verdana,Helvetica,Arial;\">Sound fundamentals are mandatory.\u00a0 Be certain of yours. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re frequently asked about the kinds of content an early-stage venture must feature on its web site. \u00a0To some clients, our answer is initially seen as counter-intuitive. \u00a0The tendency among many new ventures is to declare a value proposition that stretches the realm of credibility. \u00a0And that flies in the face of a PR 101 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[52,36,9,45,30,44],"tags":[79,32,128],"class_list":["post-513","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-content-strategy","category-online-content","category-outside-writers","category-rx-for-content","category-writing-services","tag-peter-dave","tag-stan-devaughn","tag-write-angle-technology-writing-services"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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