{"id":546,"date":"2013-02-14T20:55:13","date_gmt":"2013-02-14T20:55:13","guid":{"rendered":"http:\/\/www.write-angle.com\/thewritestuff\/?p=546"},"modified":"2013-02-14T20:55:13","modified_gmt":"2013-02-14T20:55:13","slug":"ridding-the-world-of-marketing-crap","status":"publish","type":"post","link":"https:\/\/www.write-angle.com\/thewritestuff\/ridding-the-world-of-marketing-crap\/","title":{"rendered":"Ridding the world of marketing crap"},"content":{"rendered":"

\"\"<\/span><\/p>\n

And good riddance<\/strong><\/em><\/p>\n

<\/div>\n

It\u2019s not often that you sit through a webinar and come away with some real insights.<\/strong> \u00a0Fortunately, today\u2019s webinar conducted by Mintigo<\/a> on improved lead generation through \u201cContent Intelligence\u201d delivered — and hit on some important truisms facing marketers.<\/p>\n

As a company that espouses the \u201cpower of relevant marketing\u201d, Mintigo struck a chord. \u00a0Zeroing in on the content marketing deluge \u2013 i.e. \u201ccrap\u201d – that is drowning customers and prospects, the Mintigo folks got to the heart of the matter: effective content cannot just entertain and inform, it must contain material that \u201cauthentically matters to the people you\u2019re trying to reach\u201d.<\/p>\n

So how do you make this determination?<\/strong> It boils down to segmenting your content based on your prospects\u2019 identifiable traits and self-proclaimed areas of interest. \u00a0\u00a0\u201cContent Intelligence\u201d <\/a>uses more personalized and relevant communication to clusters of targeted prospects based on big data analysis of multiple sources (think websites visited, news preferences, blogs read, social postings and more). \u00a0By extracting the needs and interests of prospects, you can segment them into interest groups, clusters and personas.<\/span><\/span><\/p>\n

Make no mistake, this is hard work.<\/strong> \u00a0And Mintigo is the first to say so despite the fact they offer up what they declare to be the world\u2019s first Customer Search Engine that automates a lot of the heavy lifting involved.<\/p>\n

One of the key challenges of content marketing boils down to producing enough fresh content<\/strong> – and figuring out what topics to communicate – to continually engage targeted prospects with information that is highly relevant in order to trigger more click-throughs. \u00a0And this means that engaging the right content development shop<\/a> to help fulfill this need is becoming one of the most strategic decisions facing marketing departments today. \u00a0The days of \u201cspray and pray\u201d marketing are history.\u00a0 Welcome to the era of content intelligence.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

And good riddance It\u2019s not often that you sit through a webinar and come away with some real insights. \u00a0Fortunately, today\u2019s webinar conducted by Mintigo on improved lead generation through \u201cContent Intelligence\u201d delivered — and hit on some important truisms facing marketers. As a company that espouses the \u201cpower of relevant marketing\u201d, Mintigo struck a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[52,36,37,89,9,45,5,30,44],"tags":[18,22,14,26,139,38,48,138,79,32,49,20,112,41],"class_list":["post-546","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-content-strategy","category-marketing","category-marketing-metrics","category-online-content","category-outside-writers","category-readers","category-rx-for-content","category-writing-services","tag-blog-frequency","tag-blog-traffic","tag-branding-content","tag-content-creation","tag-content-intelligence","tag-content-strategy-2","tag-contract-writers","tag-mintigo","tag-peter-dave","tag-stan-devaughn","tag-third-party-writers","tag-traffic-drivers","tag-write-angle","tag-writing-collaboration"],"yoast_head":"\nRidding the world of marketing crap - The Write Stuff<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.write-angle.com\/thewritestuff\/ridding-the-world-of-marketing-crap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ridding the world of marketing crap - The Write Stuff\" \/>\n<meta property=\"og:description\" content=\"And good riddance It\u2019s not often that you sit through a webinar and come away with some real insights. \u00a0Fortunately, today\u2019s webinar conducted by Mintigo on improved lead generation through \u201cContent Intelligence\u201d delivered — and hit on some important truisms facing marketers. As a company that espouses the \u201cpower of relevant marketing\u201d, Mintigo struck a […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.write-angle.com\/thewritestuff\/ridding-the-world-of-marketing-crap\/\" \/>\n<meta property=\"og:site_name\" content=\"The Write Stuff\" \/>\n<meta property=\"article:published_time\" content=\"2013-02-14T20:55:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mail.google.com\/mail\/?ui=2&ik=4a55f1a4d2&view=att&th=13cda7b78de16885&attid=0.1&disp=emb&zw&atsh=1\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/ridding-the-world-of-marketing-crap\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/ridding-the-world-of-marketing-crap\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/#\/schema\/person\/ae2533696fae154a2fd11d04326ef5c6\"},\"headline\":\"Ridding the world of marketing crap\",\"datePublished\":\"2013-02-14T20:55:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/ridding-the-world-of-marketing-crap\/\"},\"wordCount\":314,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/ridding-the-world-of-marketing-crap\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mail.google.com\/mail\/?ui=2&ik=4a55f1a4d2&view=att&th=13cda7b78de16885&attid=0.1&disp=emb&zw&atsh=1\",\"keywords\":[\"blog frequency\",\"blog traffic\",\"branding content\",\"content creation\",\"content intelligence\",\"Content strategy\",\"Contract writers\",\"Mintigo\",\"Peter Dav\u00e9\",\"Stan DeVaughn\",\"third-party writers\",\"traffic drivers\",\"Write Angle\",\"writing collaboration\"],\"articleSection\":[\"content marketing\",\"content strategy\",\"marketing\",\"marketing metrics\",\"online content\",\"outside writers\",\"readers\",\"Rx for content\",\"writing services\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.write-angle.com\/thewritestuff\/ridding-the-world-of-marketing-crap\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/ridding-the-world-of-marketing-crap\/\",\"url\":\"https:\/\/www.write-angle.com\/thewritestuff\/ridding-the-world-of-marketing-crap\/\",\"name\":\"Ridding the world of marketing crap - The Write Stuff\",\"isPartOf\":{\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/ridding-the-world-of-marketing-crap\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/ridding-the-world-of-marketing-crap\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mail.google.com\/mail\/?ui=2&ik=4a55f1a4d2&view=att&th=13cda7b78de16885&attid=0.1&disp=emb&zw&atsh=1\",\"datePublished\":\"2013-02-14T20:55:13+00:00\",\"author\":{\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/#\/schema\/person\/ae2533696fae154a2fd11d04326ef5c6\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/ridding-the-world-of-marketing-crap\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.write-angle.com\/thewritestuff\/ridding-the-world-of-marketing-crap\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/ridding-the-world-of-marketing-crap\/#primaryimage\",\"url\":\"https:\/\/mail.google.com\/mail\/?ui=2&ik=4a55f1a4d2&view=att&th=13cda7b78de16885&attid=0.1&disp=emb&zw&atsh=1\",\"contentUrl\":\"https:\/\/mail.google.com\/mail\/?ui=2&ik=4a55f1a4d2&view=att&th=13cda7b78de16885&attid=0.1&disp=emb&zw&atsh=1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/ridding-the-world-of-marketing-crap\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.write-angle.com\/thewritestuff\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ridding the world of marketing crap\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/#website\",\"url\":\"https:\/\/www.write-angle.com\/thewritestuff\/\",\"name\":\"The Write Stuff\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.write-angle.com\/thewritestuff\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/#\/schema\/person\/ae2533696fae154a2fd11d04326ef5c6\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9311d761be6d3715ca7d774e82b656216c6d5cf859a284e78829919b2c501d39?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9311d761be6d3715ca7d774e82b656216c6d5cf859a284e78829919b2c501d39?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/www.write-angle.com\/thewritestuff\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ridding the world of marketing crap - The Write Stuff","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.write-angle.com\/thewritestuff\/ridding-the-world-of-marketing-crap\/","og_locale":"en_US","og_type":"article","og_title":"Ridding the world of marketing crap - The Write Stuff","og_description":"And good riddance It\u2019s not often that you sit through a webinar and come away with some real insights. \u00a0Fortunately, today\u2019s webinar conducted by Mintigo on improved lead generation through \u201cContent Intelligence\u201d delivered — and hit on some important truisms facing marketers. As a company that espouses the \u201cpower of relevant marketing\u201d, Mintigo struck a […]","og_url":"https:\/\/www.write-angle.com\/thewritestuff\/ridding-the-world-of-marketing-crap\/","og_site_name":"The Write Stuff","article_published_time":"2013-02-14T20:55:13+00:00","og_image":[{"url":"https:\/\/mail.google.com\/mail\/?ui=2&ik=4a55f1a4d2&view=att&th=13cda7b78de16885&attid=0.1&disp=emb&zw&atsh=1","type":"","width":"","height":""}],"author":"admin","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.write-angle.com\/thewritestuff\/ridding-the-world-of-marketing-crap\/#article","isPartOf":{"@id":"https:\/\/www.write-angle.com\/thewritestuff\/ridding-the-world-of-marketing-crap\/"},"author":{"name":"admin","@id":"https:\/\/www.write-angle.com\/thewritestuff\/#\/schema\/person\/ae2533696fae154a2fd11d04326ef5c6"},"headline":"Ridding the world of marketing crap","datePublished":"2013-02-14T20:55:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.write-angle.com\/thewritestuff\/ridding-the-world-of-marketing-crap\/"},"wordCount":314,"commentCount":0,"image":{"@id":"https:\/\/www.write-angle.com\/thewritestuff\/ridding-the-world-of-marketing-crap\/#primaryimage"},"thumbnailUrl":"https:\/\/mail.google.com\/mail\/?ui=2&ik=4a55f1a4d2&view=att&th=13cda7b78de16885&attid=0.1&disp=emb&zw&atsh=1","keywords":["blog frequency","blog traffic","branding content","content creation","content intelligence","Content strategy","Contract writers","Mintigo","Peter Dav\u00e9","Stan DeVaughn","third-party writers","traffic drivers","Write Angle","writing collaboration"],"articleSection":["content marketing","content strategy","marketing","marketing metrics","online content","outside writers","readers","Rx for content","writing services"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.write-angle.com\/thewritestuff\/ridding-the-world-of-marketing-crap\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.write-angle.com\/thewritestuff\/ridding-the-world-of-marketing-crap\/","url":"https:\/\/www.write-angle.com\/thewritestuff\/ridding-the-world-of-marketing-crap\/","name":"Ridding the world of marketing crap - The Write Stuff","isPartOf":{"@id":"https:\/\/www.write-angle.com\/thewritestuff\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.write-angle.com\/thewritestuff\/ridding-the-world-of-marketing-crap\/#primaryimage"},"image":{"@id":"https:\/\/www.write-angle.com\/thewritestuff\/ridding-the-world-of-marketing-crap\/#primaryimage"},"thumbnailUrl":"https:\/\/mail.google.com\/mail\/?ui=2&ik=4a55f1a4d2&view=att&th=13cda7b78de16885&attid=0.1&disp=emb&zw&atsh=1","datePublished":"2013-02-14T20:55:13+00:00","author":{"@id":"https:\/\/www.write-angle.com\/thewritestuff\/#\/schema\/person\/ae2533696fae154a2fd11d04326ef5c6"},"breadcrumb":{"@id":"https:\/\/www.write-angle.com\/thewritestuff\/ridding-the-world-of-marketing-crap\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.write-angle.com\/thewritestuff\/ridding-the-world-of-marketing-crap\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.write-angle.com\/thewritestuff\/ridding-the-world-of-marketing-crap\/#primaryimage","url":"https:\/\/mail.google.com\/mail\/?ui=2&ik=4a55f1a4d2&view=att&th=13cda7b78de16885&attid=0.1&disp=emb&zw&atsh=1","contentUrl":"https:\/\/mail.google.com\/mail\/?ui=2&ik=4a55f1a4d2&view=att&th=13cda7b78de16885&attid=0.1&disp=emb&zw&atsh=1"},{"@type":"BreadcrumbList","@id":"https:\/\/www.write-angle.com\/thewritestuff\/ridding-the-world-of-marketing-crap\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.write-angle.com\/thewritestuff\/"},{"@type":"ListItem","position":2,"name":"Ridding the world of marketing crap"}]},{"@type":"WebSite","@id":"https:\/\/www.write-angle.com\/thewritestuff\/#website","url":"https:\/\/www.write-angle.com\/thewritestuff\/","name":"The Write Stuff","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.write-angle.com\/thewritestuff\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.write-angle.com\/thewritestuff\/#\/schema\/person\/ae2533696fae154a2fd11d04326ef5c6","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.write-angle.com\/thewritestuff\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9311d761be6d3715ca7d774e82b656216c6d5cf859a284e78829919b2c501d39?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9311d761be6d3715ca7d774e82b656216c6d5cf859a284e78829919b2c501d39?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.write-angle.com\/thewritestuff\/author\/admin\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6o3ys-8O","_links":{"self":[{"href":"https:\/\/www.write-angle.com\/thewritestuff\/wp-json\/wp\/v2\/posts\/546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.write-angle.com\/thewritestuff\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.write-angle.com\/thewritestuff\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.write-angle.com\/thewritestuff\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.write-angle.com\/thewritestuff\/wp-json\/wp\/v2\/comments?post=546"}],"version-history":[{"count":2,"href":"https:\/\/www.write-angle.com\/thewritestuff\/wp-json\/wp\/v2\/posts\/546\/revisions"}],"predecessor-version":[{"id":548,"href":"https:\/\/www.write-angle.com\/thewritestuff\/wp-json\/wp\/v2\/posts\/546\/revisions\/548"}],"wp:attachment":[{"href":"https:\/\/www.write-angle.com\/thewritestuff\/wp-json\/wp\/v2\/media?parent=546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.write-angle.com\/thewritestuff\/wp-json\/wp\/v2\/categories?post=546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.write-angle.com\/thewritestuff\/wp-json\/wp\/v2\/tags?post=546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}