{"id":55,"date":"2011-05-02T19:22:08","date_gmt":"2011-05-02T19:22:08","guid":{"rendered":"http:\/\/www.write-angle.com\/thewritestuff\/?p=55"},"modified":"2011-05-02T19:24:02","modified_gmt":"2011-05-02T19:24:02","slug":"how-to-spread-your-content-far-and-farther","status":"publish","type":"post","link":"https:\/\/www.write-angle.com\/thewritestuff\/how-to-spread-your-content-far-and-farther\/","title":{"rendered":"How to spread your content far and farther"},"content":{"rendered":"

The prestigious TED Conference<\/a> (Technology, Entertainment and Design) came into being 27 years ago but took two decades before it achieved its current prominence. TED began posting its videos online in 2006. Instantly, what was once an little-known gathering of elites found a worldwide audience\/community of more than 100 million participants.<\/p>\n

The move to an open-media channel enabled TED to grow in a way that would have been impossible any other way, according to conference producer June Cohen.<\/p>\n

After releasing content for free, which flouted every precept of luxury-brand marketing, TED events began selling-out faster at a higher price<\/em>. What began as an altruistic effort to spread ideas had the salubrious effect of rocket-fueling the business of the conference.<\/p>\n

So how can you apply this approach to your business? You can start simply by enabling all of your content — videos, podcasts, audio, photographic, you-name-it \u2013- to be embedded<\/em>. This encourages rapid spread. Whatever you put on your website, be sure to put on a branded YouTube channel, embeddable players and downloads.<\/p>\n

Four things to remember:<\/p>\n

\u2013 Enable your customers and prospects to learn from you<\/strong>, no matter where they are and how they access information.<\/p>\n

\u2013 Don\u2019t be afraid of losing control.<\/strong> As a business, consider all the ways that enable others to build on your content and ideas.<\/p>\n

\u2013 Mobile content, which means small screens, is critical<\/strong> today so you must consider it from the beginning. For example, use tight, closeup shots because they will be viewed on smartphones. <\/p>\n

\u2013 Start Strong:<\/strong> Don\u2019t dilute your content with introductions. Get straight to the meat.<\/p>\n

\u2013 Appeal to viewer emotions<\/strong> and a sense of noble purpose. Give people something to share that can put them in good stead with their friends\/associates and contacts.<\/p>\n","protected":false},"excerpt":{"rendered":"

The prestigious TED Conference (Technology, Entertainment and Design) came into being 27 years ago but took two decades before it achieved its current prominence. TED began posting its videos online in 2006. Instantly, what was once an little-known gathering of elites found a worldwide audience\/community of more than 100 million participants. The move to an […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9,10],"tags":[23,24,25],"class_list":["post-55","post","type-post","status-publish","format-standard","hentry","category-online-content","category-website-content","tag-embedded-content","tag-sharing-content","tag-ted-conference"],"yoast_head":"\nHow to spread your content far and farther - The Write Stuff<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.write-angle.com\/thewritestuff\/how-to-spread-your-content-far-and-farther\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to spread your content far and farther - The Write Stuff\" \/>\n<meta property=\"og:description\" content=\"The prestigious TED Conference (Technology, Entertainment and Design) came into being 27 years ago but took two decades before it achieved its current prominence. 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