{"id":555,"date":"2013-03-01T14:41:56","date_gmt":"2013-03-01T14:41:56","guid":{"rendered":"http:\/\/www.write-angle.com\/thewritestuff\/?p=555"},"modified":"2013-03-01T14:44:00","modified_gmt":"2013-03-01T14:44:00","slug":"as-big-data-gets-bigger-its-vendors-must-differentiate","status":"publish","type":"post","link":"https:\/\/www.write-angle.com\/thewritestuff\/as-big-data-gets-bigger-its-vendors-must-differentiate\/","title":{"rendered":"As Big Data gets bigger, vendors must differentiate"},"content":{"rendered":"<p><img decoding=\"async\" title=\"Server room interior\" src=\"http:\/\/rack.2.mshcdn.com\/media\/ZgkyMDEzLzAyLzI1L2Q0L2RhdGFjZW50ZXIuYTYzMDAuanBn\/9a81cb89\/a15\/data-center.jpg\" alt=\"\" \/><small><em><a href=\"http:\/\/www.istockphoto.com\/mashableoffer.php\" target=\"_blank\">iStockphoto<\/a>, <a href=\"http:\/\/www.istockphoto.com\/user_view.php?id=4454199\" target=\"_blank\">scanrail<\/a><\/em><\/small><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Communicating what makes you different in the Big Data analytics market<\/strong> has never been more important than right now. The sheer number of exhibitors staking a claim in the Big Data bonanza at the <a href=\"http:\/\/strataconf.com\/strata2013\/public\/content\/home\">Strata Conference<\/a> underscores how quickly competition is emerging in this market.<\/p>\n<p><strong>\u00a0This week&#8217;s conference showcased a veritable Who&#8217;s Who<\/strong> in the industry today, including one of our clients, <a href=\"http:\/\/glassbeam.com\/\">Glassbeam<\/a>.\u00a0 Distinguishing itself among the throng of Big Data players, Glassbeam develops big data applications that help companies improve their business and IT operations by intelligently extracting strategic and tactical insights from huge amounts of multi-structured machine data by way of pre-packaged applications.<\/p>\n<p><strong>\u00a0To communicate this market position<\/strong>, <a href=\"http:\/\/write-angle.com\">we<\/a> helped Glassbeam by preparing fresh web content, creating a product-management solutions brief, a white paper on multi-structured data and a <a href=\"http:\/\/glassbeam.com\/customers\">strategic case study featuring Aruba Networks<\/a>.<\/p>\n<p><strong>\u00a0As the competitive landscape become further cluttered<\/strong> with more vendors, claims and counterclaims, <a href=\"http:\/\/write-angle.com\">credible content\u00a0 <\/a>that sets a vendor apart from the crowd will only grow in importance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>iStockphoto, scanrail &nbsp; Communicating what makes you different in the Big Data analytics market has never been more important than right now. The sheer number of exhibitors staking a claim in the Big Data bonanza at the Strata Conference underscores how quickly competition is emerging in this market. \u00a0This week&#8217;s conference showcased a veritable Who&#8217;s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,37,9,45,30,10,53],"tags":[91,26,141,79,32,142,128],"class_list":["post-555","post","type-post","status-publish","format-standard","hentry","category-case-studies","category-marketing","category-online-content","category-outside-writers","category-rx-for-content","category-website-content","category-white-papers","tag-big-data","tag-content-creation","tag-glassbeam","tag-peter-dave","tag-stan-devaughn","tag-strata-conference","tag-write-angle-technology-writing-services"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>As Big Data gets bigger, vendors must differentiate  - The Write Stuff<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.write-angle.com\/thewritestuff\/as-big-data-gets-bigger-its-vendors-must-differentiate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As Big Data gets bigger, vendors must differentiate  - The Write Stuff\" \/>\n<meta property=\"og:description\" content=\"iStockphoto, scanrail &nbsp; Communicating what makes you different in the Big Data analytics market has never been more important than right now. The sheer number of exhibitors staking a claim in the Big Data bonanza at the Strata Conference underscores how quickly competition is emerging in this market. \u00a0This week&#8217;s conference showcased a veritable Who&#8217;s [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.write-angle.com\/thewritestuff\/as-big-data-gets-bigger-its-vendors-must-differentiate\/\" \/>\n<meta property=\"og:site_name\" content=\"The Write Stuff\" \/>\n<meta property=\"article:published_time\" content=\"2013-03-01T14:41:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-03-01T14:44:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/rack.2.mshcdn.com\/media\/ZgkyMDEzLzAyLzI1L2Q0L2RhdGFjZW50ZXIuYTYzMDAuanBn\/9a81cb89\/a15\/data-center.jpg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/as-big-data-gets-bigger-its-vendors-must-differentiate\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/as-big-data-gets-bigger-its-vendors-must-differentiate\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/#\/schema\/person\/ae2533696fae154a2fd11d04326ef5c6\"},\"headline\":\"As Big Data gets bigger, vendors must differentiate\",\"datePublished\":\"2013-03-01T14:41:56+00:00\",\"dateModified\":\"2013-03-01T14:44:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/as-big-data-gets-bigger-its-vendors-must-differentiate\/\"},\"wordCount\":178,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/as-big-data-gets-bigger-its-vendors-must-differentiate\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/rack.2.mshcdn.com\/media\/ZgkyMDEzLzAyLzI1L2Q0L2RhdGFjZW50ZXIuYTYzMDAuanBn\/9a81cb89\/a15\/data-center.jpg\",\"keywords\":[\"Big Data\",\"content creation\",\"GlassBeam\",\"Peter Dav\u00e9\",\"Stan DeVaughn\",\"Strata Conference\",\"Write Angle technology writing services\"],\"articleSection\":[\"case studies\",\"marketing\",\"online content\",\"outside writers\",\"Rx for content\",\"website content\",\"white papers\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.write-angle.com\/thewritestuff\/as-big-data-gets-bigger-its-vendors-must-differentiate\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/as-big-data-gets-bigger-its-vendors-must-differentiate\/\",\"url\":\"https:\/\/www.write-angle.com\/thewritestuff\/as-big-data-gets-bigger-its-vendors-must-differentiate\/\",\"name\":\"As Big Data gets bigger, vendors must differentiate - The Write Stuff\",\"isPartOf\":{\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/as-big-data-gets-bigger-its-vendors-must-differentiate\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/as-big-data-gets-bigger-its-vendors-must-differentiate\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/rack.2.mshcdn.com\/media\/ZgkyMDEzLzAyLzI1L2Q0L2RhdGFjZW50ZXIuYTYzMDAuanBn\/9a81cb89\/a15\/data-center.jpg\",\"datePublished\":\"2013-03-01T14:41:56+00:00\",\"dateModified\":\"2013-03-01T14:44:00+00:00\",\"author\":{\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/#\/schema\/person\/ae2533696fae154a2fd11d04326ef5c6\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/as-big-data-gets-bigger-its-vendors-must-differentiate\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.write-angle.com\/thewritestuff\/as-big-data-gets-bigger-its-vendors-must-differentiate\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/as-big-data-gets-bigger-its-vendors-must-differentiate\/#primaryimage\",\"url\":\"http:\/\/rack.2.mshcdn.com\/media\/ZgkyMDEzLzAyLzI1L2Q0L2RhdGFjZW50ZXIuYTYzMDAuanBn\/9a81cb89\/a15\/data-center.jpg\",\"contentUrl\":\"http:\/\/rack.2.mshcdn.com\/media\/ZgkyMDEzLzAyLzI1L2Q0L2RhdGFjZW50ZXIuYTYzMDAuanBn\/9a81cb89\/a15\/data-center.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/as-big-data-gets-bigger-its-vendors-must-differentiate\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.write-angle.com\/thewritestuff\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"As Big Data gets bigger, vendors must differentiate\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/#website\",\"url\":\"https:\/\/www.write-angle.com\/thewritestuff\/\",\"name\":\"The Write Stuff\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.write-angle.com\/thewritestuff\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/#\/schema\/person\/ae2533696fae154a2fd11d04326ef5c6\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9311d761be6d3715ca7d774e82b656216c6d5cf859a284e78829919b2c501d39?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9311d761be6d3715ca7d774e82b656216c6d5cf859a284e78829919b2c501d39?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/www.write-angle.com\/thewritestuff\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"As Big Data gets bigger, vendors must differentiate  - The Write Stuff","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.write-angle.com\/thewritestuff\/as-big-data-gets-bigger-its-vendors-must-differentiate\/","og_locale":"en_US","og_type":"article","og_title":"As Big Data gets bigger, vendors must differentiate  - The Write Stuff","og_description":"iStockphoto, scanrail &nbsp; Communicating what makes you different in the Big Data analytics market has never been more important than right now. The sheer number of exhibitors staking a claim in the Big Data bonanza at the Strata Conference underscores how quickly competition is emerging in this market. \u00a0This week&#8217;s conference showcased a veritable Who&#8217;s [&hellip;]","og_url":"https:\/\/www.write-angle.com\/thewritestuff\/as-big-data-gets-bigger-its-vendors-must-differentiate\/","og_site_name":"The Write Stuff","article_published_time":"2013-03-01T14:41:56+00:00","article_modified_time":"2013-03-01T14:44:00+00:00","og_image":[{"url":"http:\/\/rack.2.mshcdn.com\/media\/ZgkyMDEzLzAyLzI1L2Q0L2RhdGFjZW50ZXIuYTYzMDAuanBn\/9a81cb89\/a15\/data-center.jpg","type":"","width":"","height":""}],"author":"admin","twitter_misc":{"Written by":"admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.write-angle.com\/thewritestuff\/as-big-data-gets-bigger-its-vendors-must-differentiate\/#article","isPartOf":{"@id":"https:\/\/www.write-angle.com\/thewritestuff\/as-big-data-gets-bigger-its-vendors-must-differentiate\/"},"author":{"name":"admin","@id":"https:\/\/www.write-angle.com\/thewritestuff\/#\/schema\/person\/ae2533696fae154a2fd11d04326ef5c6"},"headline":"As Big Data gets bigger, vendors must differentiate","datePublished":"2013-03-01T14:41:56+00:00","dateModified":"2013-03-01T14:44:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.write-angle.com\/thewritestuff\/as-big-data-gets-bigger-its-vendors-must-differentiate\/"},"wordCount":178,"commentCount":0,"image":{"@id":"https:\/\/www.write-angle.com\/thewritestuff\/as-big-data-gets-bigger-its-vendors-must-differentiate\/#primaryimage"},"thumbnailUrl":"http:\/\/rack.2.mshcdn.com\/media\/ZgkyMDEzLzAyLzI1L2Q0L2RhdGFjZW50ZXIuYTYzMDAuanBn\/9a81cb89\/a15\/data-center.jpg","keywords":["Big Data","content creation","GlassBeam","Peter Dav\u00e9","Stan DeVaughn","Strata Conference","Write Angle technology writing services"],"articleSection":["case studies","marketing","online content","outside writers","Rx for content","website content","white papers"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.write-angle.com\/thewritestuff\/as-big-data-gets-bigger-its-vendors-must-differentiate\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.write-angle.com\/thewritestuff\/as-big-data-gets-bigger-its-vendors-must-differentiate\/","url":"https:\/\/www.write-angle.com\/thewritestuff\/as-big-data-gets-bigger-its-vendors-must-differentiate\/","name":"As Big Data gets bigger, vendors must differentiate - The Write Stuff","isPartOf":{"@id":"https:\/\/www.write-angle.com\/thewritestuff\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.write-angle.com\/thewritestuff\/as-big-data-gets-bigger-its-vendors-must-differentiate\/#primaryimage"},"image":{"@id":"https:\/\/www.write-angle.com\/thewritestuff\/as-big-data-gets-bigger-its-vendors-must-differentiate\/#primaryimage"},"thumbnailUrl":"http:\/\/rack.2.mshcdn.com\/media\/ZgkyMDEzLzAyLzI1L2Q0L2RhdGFjZW50ZXIuYTYzMDAuanBn\/9a81cb89\/a15\/data-center.jpg","datePublished":"2013-03-01T14:41:56+00:00","dateModified":"2013-03-01T14:44:00+00:00","author":{"@id":"https:\/\/www.write-angle.com\/thewritestuff\/#\/schema\/person\/ae2533696fae154a2fd11d04326ef5c6"},"breadcrumb":{"@id":"https:\/\/www.write-angle.com\/thewritestuff\/as-big-data-gets-bigger-its-vendors-must-differentiate\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.write-angle.com\/thewritestuff\/as-big-data-gets-bigger-its-vendors-must-differentiate\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.write-angle.com\/thewritestuff\/as-big-data-gets-bigger-its-vendors-must-differentiate\/#primaryimage","url":"http:\/\/rack.2.mshcdn.com\/media\/ZgkyMDEzLzAyLzI1L2Q0L2RhdGFjZW50ZXIuYTYzMDAuanBn\/9a81cb89\/a15\/data-center.jpg","contentUrl":"http:\/\/rack.2.mshcdn.com\/media\/ZgkyMDEzLzAyLzI1L2Q0L2RhdGFjZW50ZXIuYTYzMDAuanBn\/9a81cb89\/a15\/data-center.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.write-angle.com\/thewritestuff\/as-big-data-gets-bigger-its-vendors-must-differentiate\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.write-angle.com\/thewritestuff\/"},{"@type":"ListItem","position":2,"name":"As Big Data gets bigger, vendors must differentiate"}]},{"@type":"WebSite","@id":"https:\/\/www.write-angle.com\/thewritestuff\/#website","url":"https:\/\/www.write-angle.com\/thewritestuff\/","name":"The Write Stuff","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.write-angle.com\/thewritestuff\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.write-angle.com\/thewritestuff\/#\/schema\/person\/ae2533696fae154a2fd11d04326ef5c6","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.write-angle.com\/thewritestuff\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9311d761be6d3715ca7d774e82b656216c6d5cf859a284e78829919b2c501d39?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9311d761be6d3715ca7d774e82b656216c6d5cf859a284e78829919b2c501d39?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.write-angle.com\/thewritestuff\/author\/admin\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6o3ys-8X","_links":{"self":[{"href":"https:\/\/www.write-angle.com\/thewritestuff\/wp-json\/wp\/v2\/posts\/555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.write-angle.com\/thewritestuff\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.write-angle.com\/thewritestuff\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.write-angle.com\/thewritestuff\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.write-angle.com\/thewritestuff\/wp-json\/wp\/v2\/comments?post=555"}],"version-history":[{"count":11,"href":"https:\/\/www.write-angle.com\/thewritestuff\/wp-json\/wp\/v2\/posts\/555\/revisions"}],"predecessor-version":[{"id":567,"href":"https:\/\/www.write-angle.com\/thewritestuff\/wp-json\/wp\/v2\/posts\/555\/revisions\/567"}],"wp:attachment":[{"href":"https:\/\/www.write-angle.com\/thewritestuff\/wp-json\/wp\/v2\/media?parent=555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.write-angle.com\/thewritestuff\/wp-json\/wp\/v2\/categories?post=555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.write-angle.com\/thewritestuff\/wp-json\/wp\/v2\/tags?post=555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}