{"id":569,"date":"2013-03-08T14:47:15","date_gmt":"2013-03-08T14:47:15","guid":{"rendered":"http:\/\/www.write-angle.com\/thewritestuff\/?p=569"},"modified":"2013-03-08T14:47:15","modified_gmt":"2013-03-08T14:47:15","slug":"easy-ways-to-boost-visibility-of-your-b2b-marketing-content","status":"publish","type":"post","link":"https:\/\/www.write-angle.com\/thewritestuff\/easy-ways-to-boost-visibility-of-your-b2b-marketing-content\/","title":{"rendered":"Easy ways to boost visibility of your B2B marketing content"},"content":{"rendered":"<div><a id=\"thumbreg\" href=\"http:\/\/www.dreamstime.com\/register?jump_to=http:\/\/www.dreamstime.com\/royalty-free-stock-image-social-media-key-image23350976\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" id=\"myimage\" title=\"Social Media Key Royalty Free Stock Image - Image: 23350976\" src=\"http:\/\/www.dreamstime.com\/social-media-key-thumb23350976.jpg\" alt=\"Social Media Key Royalty Free Stock Image - Image: 23350976\" width=\"400\" height=\"267\" \/><\/a><\/div>\n<div>\u00a9 <a title=\"Pressureua\" href=\"http:\/\/www.dreamstime.com\/pressureua_info\" rel=\"author\"><strong>Pressureua<\/strong><\/a> |<\/div>\n<p>&nbsp;<\/p>\n<p><strong>No argument here<\/strong> with PR veteran <a href=\"http:\/\/www.mediapost.com\/publications\/article\/192639\/pr-watch-here-comes-pageview-journalism.html?edition=57412#ixzz2MngwOBbg\">Len Stein<\/a> that it pays to be click-smart in a click-driven world. So what does this mean for B2B marketers tasked with creating content that sells?<\/p>\n<p><strong>Plenty.<\/strong> Because every company is now a publisher (as well as a merchant), marketing troops are the tip of the spear in this publish-or-perish era.\u00a0 They\u2019re charged with creating authentic content that speaks directly to the information needs of your market. As obvious as this might seem at first glance, it&#8217;s a deceptively simple prescription that all too often falls prey to what the company wants to say about itself rather than what a customer needs to hear or learn. It also calls for social media savvy that&#8217;s a must-have for your content team.<\/p>\n<p><strong>Successful marketing organizations<\/strong> push their content well beyond their target publications and media that now represent only one conduit among many in reaching hot prospects. Today, by proactively posting links on Twitter, LinkedIn, Facebook, and elsewhere, you encourage readers to relay these links among their followers and communities via the familiar share buttons prominent on their sites.\u00a0 This \u201cnetwork effect\u201d increases online visibility, in some cases by orders of magnitude.\u00a0 And this dramatically improves your \u201cconnection rate\u201d with the right readers in your market category. These simple techniques help your marketing team expand the presence of your content well after it goes live.<\/p>\n<p><strong>Put these steps on your check-off list<\/strong> each time you&#8217;ve updated your web site, built out a new micro-site, published a strategic white paper, generated a new series of case studies, posted new video, or earned feature-treatment in key media:<\/p>\n<ul>\n<li>To drive optimum traffic, include keywords in<em> every piece<\/em> of content. Caveat: craft carefully to ensure you pass muster with new search algorithms &#8212; here&#8217;s where an <a href=\"http:\/\/write-angle.com\/\">expert outside writing service<\/a> can contribute.<\/li>\n<li>Never fail to use your blog to reference all your new content . Think of yourself as a columnist.<\/li>\n<li>Promote links to your content across your communities and social media channels, including customer councils, Linked In groups and all relevant industry associations.<\/li>\n<li>Encourage your customers not to hesitate re-tweeting links.\u00a0 For example, most would be only too glad to give visibility to case studies that feature them.<\/li>\n<li>See that your PR agency does all of the above vis-\u00e0-vis the communities in their own social-mediaspheres.<\/li>\n<\/ul>\n<p><strong>And continually ask yourself<\/strong> what more you can be doing to make your content larger than life in a click-driven world of look-alike, me-too content. What can <em>you<\/em> add to the list above?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a9 Pressureua | &nbsp; No argument here with PR veteran Len Stein that it pays to be click-smart in a click-driven world. So what does this mean for B2B marketers tasked with creating content that sells? Plenty. Because every company is now a publisher (as well as a merchant), marketing troops are the tip of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[52,9,45],"tags":[146,143,79,145,144,32,49,128],"class_list":["post-569","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-online-content","category-outside-writers","tag-expert-outside-writing-service","tag-len-stein","tag-peter-dave","tag-social-media-skills","tag-social-media-tactics-in-marketing","tag-stan-devaughn","tag-third-party-writers","tag-write-angle-technology-writing-services"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Easy ways to boost visibility of your B2B marketing content - The Write Stuff<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.write-angle.com\/thewritestuff\/easy-ways-to-boost-visibility-of-your-b2b-marketing-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Easy ways to boost visibility of your B2B marketing content - The Write Stuff\" \/>\n<meta property=\"og:description\" content=\"\u00a9 Pressureua | &nbsp; No argument here with PR veteran Len Stein that it pays to be click-smart in a click-driven world. So what does this mean for B2B marketers tasked with creating content that sells? Plenty. Because every company is now a publisher (as well as a merchant), marketing troops are the tip of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.write-angle.com\/thewritestuff\/easy-ways-to-boost-visibility-of-your-b2b-marketing-content\/\" \/>\n<meta property=\"og:site_name\" content=\"The Write Stuff\" \/>\n<meta property=\"article:published_time\" content=\"2013-03-08T14:47:15+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.dreamstime.com\/social-media-key-thumb23350976.jpg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/easy-ways-to-boost-visibility-of-your-b2b-marketing-content\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/easy-ways-to-boost-visibility-of-your-b2b-marketing-content\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/#\/schema\/person\/ae2533696fae154a2fd11d04326ef5c6\"},\"headline\":\"Easy ways to boost visibility of your B2B marketing content\",\"datePublished\":\"2013-03-08T14:47:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/easy-ways-to-boost-visibility-of-your-b2b-marketing-content\/\"},\"wordCount\":438,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/easy-ways-to-boost-visibility-of-your-b2b-marketing-content\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.dreamstime.com\/social-media-key-thumb23350976.jpg\",\"keywords\":[\"expert outside writing service\",\"Len Stein\",\"Peter Dav\u00e9\",\"social media skills\",\"social-media tactics in marketing\",\"Stan DeVaughn\",\"third-party writers\",\"Write Angle technology writing services\"],\"articleSection\":[\"content marketing\",\"online content\",\"outside writers\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.write-angle.com\/thewritestuff\/easy-ways-to-boost-visibility-of-your-b2b-marketing-content\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/easy-ways-to-boost-visibility-of-your-b2b-marketing-content\/\",\"url\":\"https:\/\/www.write-angle.com\/thewritestuff\/easy-ways-to-boost-visibility-of-your-b2b-marketing-content\/\",\"name\":\"Easy ways to boost visibility of your B2B marketing content - The Write Stuff\",\"isPartOf\":{\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/easy-ways-to-boost-visibility-of-your-b2b-marketing-content\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/easy-ways-to-boost-visibility-of-your-b2b-marketing-content\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.dreamstime.com\/social-media-key-thumb23350976.jpg\",\"datePublished\":\"2013-03-08T14:47:15+00:00\",\"author\":{\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/#\/schema\/person\/ae2533696fae154a2fd11d04326ef5c6\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/easy-ways-to-boost-visibility-of-your-b2b-marketing-content\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.write-angle.com\/thewritestuff\/easy-ways-to-boost-visibility-of-your-b2b-marketing-content\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/easy-ways-to-boost-visibility-of-your-b2b-marketing-content\/#primaryimage\",\"url\":\"http:\/\/www.dreamstime.com\/social-media-key-thumb23350976.jpg\",\"contentUrl\":\"http:\/\/www.dreamstime.com\/social-media-key-thumb23350976.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/easy-ways-to-boost-visibility-of-your-b2b-marketing-content\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.write-angle.com\/thewritestuff\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Easy ways to boost visibility of your B2B marketing content\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/#website\",\"url\":\"https:\/\/www.write-angle.com\/thewritestuff\/\",\"name\":\"The Write Stuff\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.write-angle.com\/thewritestuff\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/#\/schema\/person\/ae2533696fae154a2fd11d04326ef5c6\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.write-angle.com\/thewritestuff\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9311d761be6d3715ca7d774e82b656216c6d5cf859a284e78829919b2c501d39?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9311d761be6d3715ca7d774e82b656216c6d5cf859a284e78829919b2c501d39?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/www.write-angle.com\/thewritestuff\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Easy ways to boost visibility of your B2B marketing content - The Write Stuff","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.write-angle.com\/thewritestuff\/easy-ways-to-boost-visibility-of-your-b2b-marketing-content\/","og_locale":"en_US","og_type":"article","og_title":"Easy ways to boost visibility of your B2B marketing content - The Write Stuff","og_description":"\u00a9 Pressureua | &nbsp; No argument here with PR veteran Len Stein that it pays to be click-smart in a click-driven world. So what does this mean for B2B marketers tasked with creating content that sells? Plenty. Because every company is now a publisher (as well as a merchant), marketing troops are the tip of [&hellip;]","og_url":"https:\/\/www.write-angle.com\/thewritestuff\/easy-ways-to-boost-visibility-of-your-b2b-marketing-content\/","og_site_name":"The Write Stuff","article_published_time":"2013-03-08T14:47:15+00:00","og_image":[{"url":"http:\/\/www.dreamstime.com\/social-media-key-thumb23350976.jpg","type":"","width":"","height":""}],"author":"admin","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.write-angle.com\/thewritestuff\/easy-ways-to-boost-visibility-of-your-b2b-marketing-content\/#article","isPartOf":{"@id":"https:\/\/www.write-angle.com\/thewritestuff\/easy-ways-to-boost-visibility-of-your-b2b-marketing-content\/"},"author":{"name":"admin","@id":"https:\/\/www.write-angle.com\/thewritestuff\/#\/schema\/person\/ae2533696fae154a2fd11d04326ef5c6"},"headline":"Easy ways to boost visibility of your B2B marketing content","datePublished":"2013-03-08T14:47:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.write-angle.com\/thewritestuff\/easy-ways-to-boost-visibility-of-your-b2b-marketing-content\/"},"wordCount":438,"commentCount":0,"image":{"@id":"https:\/\/www.write-angle.com\/thewritestuff\/easy-ways-to-boost-visibility-of-your-b2b-marketing-content\/#primaryimage"},"thumbnailUrl":"http:\/\/www.dreamstime.com\/social-media-key-thumb23350976.jpg","keywords":["expert outside writing service","Len Stein","Peter Dav\u00e9","social media skills","social-media tactics in marketing","Stan DeVaughn","third-party writers","Write Angle technology writing services"],"articleSection":["content marketing","online content","outside writers"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.write-angle.com\/thewritestuff\/easy-ways-to-boost-visibility-of-your-b2b-marketing-content\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.write-angle.com\/thewritestuff\/easy-ways-to-boost-visibility-of-your-b2b-marketing-content\/","url":"https:\/\/www.write-angle.com\/thewritestuff\/easy-ways-to-boost-visibility-of-your-b2b-marketing-content\/","name":"Easy ways to boost visibility of your B2B marketing content - The Write Stuff","isPartOf":{"@id":"https:\/\/www.write-angle.com\/thewritestuff\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.write-angle.com\/thewritestuff\/easy-ways-to-boost-visibility-of-your-b2b-marketing-content\/#primaryimage"},"image":{"@id":"https:\/\/www.write-angle.com\/thewritestuff\/easy-ways-to-boost-visibility-of-your-b2b-marketing-content\/#primaryimage"},"thumbnailUrl":"http:\/\/www.dreamstime.com\/social-media-key-thumb23350976.jpg","datePublished":"2013-03-08T14:47:15+00:00","author":{"@id":"https:\/\/www.write-angle.com\/thewritestuff\/#\/schema\/person\/ae2533696fae154a2fd11d04326ef5c6"},"breadcrumb":{"@id":"https:\/\/www.write-angle.com\/thewritestuff\/easy-ways-to-boost-visibility-of-your-b2b-marketing-content\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.write-angle.com\/thewritestuff\/easy-ways-to-boost-visibility-of-your-b2b-marketing-content\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.write-angle.com\/thewritestuff\/easy-ways-to-boost-visibility-of-your-b2b-marketing-content\/#primaryimage","url":"http:\/\/www.dreamstime.com\/social-media-key-thumb23350976.jpg","contentUrl":"http:\/\/www.dreamstime.com\/social-media-key-thumb23350976.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.write-angle.com\/thewritestuff\/easy-ways-to-boost-visibility-of-your-b2b-marketing-content\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.write-angle.com\/thewritestuff\/"},{"@type":"ListItem","position":2,"name":"Easy ways to boost visibility of your B2B marketing content"}]},{"@type":"WebSite","@id":"https:\/\/www.write-angle.com\/thewritestuff\/#website","url":"https:\/\/www.write-angle.com\/thewritestuff\/","name":"The Write Stuff","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.write-angle.com\/thewritestuff\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.write-angle.com\/thewritestuff\/#\/schema\/person\/ae2533696fae154a2fd11d04326ef5c6","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.write-angle.com\/thewritestuff\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9311d761be6d3715ca7d774e82b656216c6d5cf859a284e78829919b2c501d39?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9311d761be6d3715ca7d774e82b656216c6d5cf859a284e78829919b2c501d39?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.write-angle.com\/thewritestuff\/author\/admin\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6o3ys-9b","_links":{"self":[{"href":"https:\/\/www.write-angle.com\/thewritestuff\/wp-json\/wp\/v2\/posts\/569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.write-angle.com\/thewritestuff\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.write-angle.com\/thewritestuff\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.write-angle.com\/thewritestuff\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.write-angle.com\/thewritestuff\/wp-json\/wp\/v2\/comments?post=569"}],"version-history":[{"count":5,"href":"https:\/\/www.write-angle.com\/thewritestuff\/wp-json\/wp\/v2\/posts\/569\/revisions"}],"predecessor-version":[{"id":575,"href":"https:\/\/www.write-angle.com\/thewritestuff\/wp-json\/wp\/v2\/posts\/569\/revisions\/575"}],"wp:attachment":[{"href":"https:\/\/www.write-angle.com\/thewritestuff\/wp-json\/wp\/v2\/media?parent=569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.write-angle.com\/thewritestuff\/wp-json\/wp\/v2\/categories?post=569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.write-angle.com\/thewritestuff\/wp-json\/wp\/v2\/tags?post=569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}