{"id":576,"date":"2013-03-15T13:52:02","date_gmt":"2013-03-15T13:52:02","guid":{"rendered":"http:\/\/www.write-angle.com\/thewritestuff\/?p=576"},"modified":"2013-03-15T16:46:07","modified_gmt":"2013-03-15T16:46:07","slug":"the-first-step-toward-making-your-b2b-marketing-content-drive-revenue","status":"publish","type":"post","link":"https:\/\/www.write-angle.com\/thewritestuff\/the-first-step-toward-making-your-b2b-marketing-content-drive-revenue\/","title":{"rendered":"The first step toward making your B2B marketing content drive revenue"},"content":{"rendered":"<div><a id=\"thumbreg\" href=\"http:\/\/www.dreamstime.com\/register?jump_to=http:\/\/www.dreamstime.com\/stock-images-gear-lever-image9250854\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" id=\"myimage\" title=\"Gear Lever Stock Images - Image: 9250854\" src=\"http:\/\/www.dreamstime.com\/gear-lever-thumb9250854.jpg\" alt=\"Gear Lever Stock Images - Image: 9250854\" width=\"301\" height=\"450\" \/><\/a><\/div>\n<p>\u00a9 <a title=\"Atm2003\" href=\"http:\/\/www.dreamstime.com\/atm2003_info\" rel=\"author\"><strong>Atm2003<\/strong><\/a><\/p>\n<p><strong>So when an authority like <\/strong><a href=\"http:\/\/blog.marketo.com\/blog\/2013\/03\/three-key-job-roles-to-make-your-marketing-automation-rock.html?utm_source=feedburner&amp;utm_medium=email&amp;utm_campaign=Feed%3A+modernb2bmarketing+%28Marketo+B2B+Marketing+and+Sales+Blogs%29&amp;utm_content=Yahoo%21+Mail\" target=\"_blank\"><strong>Marketo<\/strong> weighs in<\/a> on why a steady stream of great content is key to driving B2B revenue today, we&#8217;ll pay attention.<\/p>\n<p><strong>Marketo is a leader in marketing automation <\/strong>(MA), the software that more and more companies use today to make their marketing teams more measurable and accountable, more engaged with customers and better enabled to scale time and resources. In other words, it makes the companies that use it better at marketing and selling. And it&#8217;s been good for Marketo, and for <a href=\"http:\/\/eloqua.com\" target=\"_blank\">Eloqua<\/a>, to name the two biggies in MA.\u00a0 If the trend continues, according to Gartner, money spent on this type of software is projected to <a href=\"http:\/\/themarketingautomationreport.wordpress.com\/2013\/02\/28\/the-top-16-marketing-automation-articles-curated-today-thursday-22813\/\">exceed corporate IT budgets by 2015.\u00a0<\/a><\/p>\n<p><strong>At <a href=\"http:\/write-angle.com\" target=\"_blank\">Write Angle<\/a>, we were struck by something Marketo had to say <\/strong><a href=\"http:\/\/blog.marketo.com\/blog\/author\/heidi-bullock\">via a recent post<strong>\u00a0<\/strong>by Heidi Bullock<\/a>: &#8220;Technology is awesome, but it really is only as good as the people who implement it and manage it on a day-to-day basis. That\u2019s why it is important to think about your team structure when putting software systems in place&#8221;.<\/p>\n<p>So what was first on the team list they cited? It was the day-to-day <strong><em>manager of content. <\/em><\/strong><\/p>\n<p><strong>No matter which member of your team is tapped for the job<\/strong>, the skill-set is the same: It must be someone who can conceive and create a steady stream of compelling content, from written web copy, case studies or white papers to engaging video that showcases your value proposition from all angles &#8212; and re-purposes this content across all media and platforms. Whether you have the talent on hand for this key task, or choose to outsource to a<a href=\"http:\/\/write-angle.com\"> content writing service<\/a>, the overarching need for marketing content in today&#8217;s <a href=\"http:\/\/www.marketo.com\/content-marketing\/\" target=\"_blank\">content-marketing<\/a> world is clear.\u00a0 The question is: How clear is <em>your<\/em> content today and how do you know for sure?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a9 Atm2003 So when an authority like Marketo weighs in on why a steady stream of great content is key to driving B2B revenue today, we&#8217;ll pay attention. Marketo is a leader in marketing automation (MA), the software that more and more companies use today to make their marketing teams more measurable and accountable, more [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[52,37,9,45,10,44],"tags":[26,48,148,149,150,147,79,32,112,128],"class_list":["post-576","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-marketing","category-online-content","category-outside-writers","category-website-content","category-writing-services","tag-content-creation","tag-contract-writers","tag-eloqua","tag-heidi-bullock","tag-manager-of-content","tag-marketo","tag-peter-dave","tag-stan-devaughn","tag-write-angle","tag-write-angle-technology-writing-services"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The first step toward making your B2B marketing content drive revenue - The Write Stuff<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.write-angle.com\/thewritestuff\/the-first-step-toward-making-your-b2b-marketing-content-drive-revenue\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The first step toward making your B2B marketing content drive revenue - The Write Stuff\" \/>\n<meta property=\"og:description\" content=\"\u00a9 Atm2003 So when an authority like Marketo weighs in on why a steady stream of great content is key to driving B2B revenue today, we&#8217;ll pay attention. 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