{"id":646,"date":"2013-08-16T15:56:50","date_gmt":"2013-08-16T15:56:50","guid":{"rendered":"http:\/\/www.write-angle.com\/thewritestuff\/?p=646"},"modified":"2013-10-02T19:20:41","modified_gmt":"2013-10-02T19:20:41","slug":"simple-steps-to-thought-leadership-using-your-b2b-blog","status":"publish","type":"post","link":"https:\/\/www.write-angle.com\/thewritestuff\/simple-steps-to-thought-leadership-using-your-b2b-blog\/","title":{"rendered":"Simple steps to thought-leadership using your B2B blog"},"content":{"rendered":"<p>&nbsp;<\/p>\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tbody>\n<tr>\n<td valign=\"top\">\n<div>\n<div>\n<div id=\"vlightbox1\"><a id=\"thumbreg\" title=\"Download I Have Answers Badge Employee Expert Knowledge Help Stock Photography - Image: 31478232\" href=\"http:\/\/thumbs.dreamstime.com\/z\/i-have-answers-badge-employee-expert-knowledge-help-words-assistant-s-lanyard-to-illustrate-helpfulness-31478232.jpg\"><img loading=\"lazy\" decoding=\"async\" id=\"myimage\" title=\"I Have Answers Badge Employee Expert Knowledge Help Stock Photography - Image: 31478232\" alt=\"I Have Answers Badge Employee Expert Knowledge Help Stock Photography - Image: 31478232\" src=\"http:\/\/thumbs.dreamstime.com\/x\/i-have-answers-badge-employee-expert-knowledge-help-words-assistant-s-lanyard-to-illustrate-helpfulness-31478232.jpg\" width=\"379\" height=\"450\" \/><\/a><\/div>\n<div>\n<div itemprop=\"description\"><\/div>\n<p>\u00a9 <a itemprop=\"author\" title=\"Iqoncept\" href=\"http:\/\/www.dreamstime.com\/iqoncept_info\" rel=\"author\"><strong>Iqoncept<\/strong><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><b>How would you like to boost<\/b> the perception of your B2B brand as one of your industry&#8217;s thought leaders, grow your blog readership over 2000% and develop relationships with the who&#8217;s-who of your business &#8212; all in less than a year?<\/p>\n<p><strong>This is exactly what Drillinginfo (DI) did.<\/strong> Today, DI, a SaaS vendor serving a sector not exactly synonymous with trendy social media, is positioned as a premier source of information in the oil and gas industry. And its forays into social media began only last September.<\/p>\n<p><strong>It\u2019s been a given that a B2B brand\u2019s social efforts are a long-term slog,<\/strong> so DI\u2019s results merit a closer look. In fact, <a href=\"http:\/\/www.socialmediaexaminer.com\/three-steps-to-becoming-a-thought-leader-in-your-industry\/\" target=\"_blank\">this report<\/a> suggests that the company\u2019s approach amounts to a study in best-practices that might be replicated in any industry, especially when it comes to blogging. To <a href=\"http:\/\/write-angle.com\/\">our way<\/a> of thinking, these practical steps are actionable for any B2B blog:<\/p>\n<ol>\n<li><strong>Get your employees to contribute<\/strong> ideas and content.<\/li>\n<li><strong>Set an editorial calendar<\/strong> \u2014 don\u2019t assign topics, assign people and let them write about industry-relevant subjects that they\u2019re interested in.<\/li>\n<li><strong>Involve them in brainstorming<\/strong> topics and angles relevant to your products and customers.<\/li>\n<li><strong>Involve your contributors<\/strong> so they feel ownership. Teach them \u201cblog-consciousess\u201d by explaining what blog-friendly writing and content are all about.<\/li>\n<li><strong>Push content out to your email lists<\/strong> and social accounts (Linked In, FB, Twitter, Pinterest, etc.).<\/li>\n<li><strong>In your email to blog subscribers, include the full blog post,<\/strong> but include a custom call-to-action for readers to go to your website and make comments.<\/li>\n<li><strong>Compile interest-groups on Linked In<\/strong> (and elsewhere) of relevance to your industry and post your content there. Caveat: be absolutely certain that what you\u2019re sharing is of genuinely useful value. If it isn\u2019t, it\u2019s spam.<\/li>\n<li><strong>Find out who the influencers are<\/strong> in your industry and publish your own Top 20, 50 or 100 list(s).<\/li>\n<li><strong>Set a big goal<\/strong> for your blog: Aspire to thought leadership.<\/li>\n<\/ol>\n<p><strong>What are you doing<\/strong> to promote your blog?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u00a9 Iqoncept &nbsp; How would you like to boost the perception of your B2B brand as one of your industry&#8217;s thought leaders, grow your blog readership over 2000% and develop relationships with the who&#8217;s-who of your business &#8212; all in less than a year? This is exactly what Drillinginfo (DI) did. Today, DI, a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[80,52,36,9,45,30],"tags":[192,191,22,26,189,79,190,32,128],"class_list":["post-646","post","type-post","status-publish","format-standard","hentry","category-blogging","category-content-marketing","category-content-strategy","category-online-content","category-outside-writers","category-rx-for-content","tag-b2b-blogging","tag-b2b-blogs","tag-blog-traffic","tag-content-creation","tag-drillinginfo-com","tag-peter-dave","tag-socialmediaexaminer-com","tag-stan-devaughn","tag-write-angle-technology-writing-services"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Simple steps to thought-leadership using your B2B blog - The Write Stuff<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.write-angle.com\/thewritestuff\/simple-steps-to-thought-leadership-using-your-b2b-blog\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Simple steps to thought-leadership using your B2B blog - The Write Stuff\" \/>\n<meta property=\"og:description\" content=\"&nbsp; \u00a9 Iqoncept &nbsp; How would you like to boost the perception of your B2B brand as one of your industry&#8217;s thought leaders, grow your blog readership over 2000% and develop relationships with the who&#8217;s-who of your business &#8212; all in less than a year? 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