{"id":657,"date":"2013-10-18T13:29:42","date_gmt":"2013-10-18T13:29:42","guid":{"rendered":"http:\/\/www.write-angle.com\/thewritestuff\/?p=657"},"modified":"2013-10-18T13:29:42","modified_gmt":"2013-10-18T13:29:42","slug":"as-big-money-pours-into-big-data-startups-differentiation-makes-all-the-difference","status":"publish","type":"post","link":"https:\/\/www.write-angle.com\/thewritestuff\/as-big-money-pours-into-big-data-startups-differentiation-makes-all-the-difference\/","title":{"rendered":"As Big Money Pours into Big Data Start-ups, Differentiation Makes All the Difference"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><a id=\"thumbreg\" title=\"Download Standing Out Of Crowd Royalty Free Stock Image - Image: 23444516\" href=\"http:\/\/thumbs.dreamstime.com\/z\/standing-out-crowd-23444516.jpg\"><img loading=\"lazy\" decoding=\"async\" id=\"dt-foto\" itemprop=\"image\" alt=\"Standing out of crowd\" src=\"http:\/\/thumbs.dreamstime.com\/x\/standing-out-crowd-23444516.jpg\" width=\"378\" height=\"450\" \/><\/a><\/p>\n<p><strong>Big Data is becoming an even bigger deal. <\/strong>And when things get big, it gets more important to stand out from the crowd.<\/p>\n<p><strong>Just this week, a group of Silicon Valley investment superstars,<\/strong> including Ron Conway and Andreessen Horowitz, announced another fund, <a href=\"http:\/\/dealbook.nytimes.com\/2013\/10\/17\/new-silicon-valley-fund-to-back-big-data-start-ups\/?ref=technology\">Big Data Elite<\/a>, targeted at Big Data start-ups.<\/p>\n<p><strong><a href=\"http:\/\/write-angle.com\">\u00a0At Write Angle,<\/a> we\u2019ve done a number of projects for companies in the Big Data realm<\/strong>, including <a href=\"http:\/\/www.sumologic.com\">Sumo Logic<\/a>, <a href=\"http:\/\/www.glassbeam.com\">Glassbeam<\/a> and Sensage (now <a href=\"http:\/\/www.hexiscyber.com\">Hexis Cyber Solutions<\/a>). What\u2019s clear to us is that the term \u201cbig data\u201d means different things to different people \u2013 which is another way of saying it may mean nothing at all without the proper context. Big Data applications and analysis services run the gamut from information security to customer support to consumer marketing to social media.<\/p>\n<p><strong>As the volume of hype becomes deafening in the Big Data arena,<\/strong> it\u2019s easy for a young company to be grouped together with other perceived players despite having little, if anything, in common with them. Market analysts, journalists and potential customers may not have clue about who does what in which space \u2013 or even if the space exists.<\/p>\n<p><strong>Would-be Big Data players<\/strong> must ensure that they differentiate themselves in terms of what market they\u2019re targeting and how they serve that market better than anyone else. If you\u2019re not continuously informing your market about who you are and what makes you worth paying attention to \u2013 with constantly refreshed content across your media platforms \u2013 competitors who articulate a more compelling story will surely pass you by.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Big Data is becoming an even bigger deal. And when things get big, it gets more important to stand out from the crowd. Just this week, a group of Silicon Valley investment superstars, including Ron Conway and Andreessen Horowitz, announced another fund, Big Data Elite, targeted at Big Data start-ups. \u00a0At Write Angle, we\u2019ve [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[52,36,37],"tags":[195,91,193,26,141,197,79,194,196,32,92,128],"class_list":["post-657","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-content-strategy","category-marketing","tag-andreessen-horowitz","tag-big-data","tag-big-data-elite","tag-content-creation","tag-glassbeam","tag-hexis-cyber-solutions","tag-peter-dave","tag-ron-conway","tag-sensage","tag-stan-devaughn","tag-sumo-logic","tag-write-angle-technology-writing-services"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>As Big Money Pours into Big Data Start-ups, Differentiation Makes All the Difference - The Write Stuff<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.write-angle.com\/thewritestuff\/as-big-money-pours-into-big-data-startups-differentiation-makes-all-the-difference\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As Big Money Pours into Big Data Start-ups, Differentiation Makes All the Difference - The Write Stuff\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Big Data is becoming an even bigger deal. 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