{"id":661,"date":"2014-01-14T14:22:36","date_gmt":"2014-01-14T14:22:36","guid":{"rendered":"http:\/\/www.write-angle.com\/thewritestuff\/?p=661"},"modified":"2014-01-14T14:22:36","modified_gmt":"2014-01-14T14:22:36","slug":"content-development-2013-look-back","status":"publish","type":"post","link":"https:\/\/www.write-angle.com\/thewritestuff\/content-development-2013-look-back\/","title":{"rendered":"Content development in 2013: Write Angle looks back"},"content":{"rendered":"<div>\n<div id=\"vlightbox1\"><a id=\"thumbreg\" title=\"Download Looking Ahead Stock Image - Image: 12697371\" href=\"http:\/\/thumbs.dreamstime.com\/z\/looking-ahead-12697371.jpg\"><img loading=\"lazy\" decoding=\"async\" id=\"dt-foto\" itemprop=\"image\" alt=\"Looking ahead\" src=\"http:\/\/thumbs.dreamstime.com\/x\/looking-ahead-12697371.jpg\" width=\"400\" height=\"267\" \/><\/a><\/div>\n<\/div>\n<p>\u00a9 <a itemprop=\"author\" title=\"Tetyana Kochneva (Kotangens)\" href=\"http:\/\/www.dreamstime.com\/kotangens_info\" rel=\"author\">Tetyana Kochneva<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>As <a href=\"http:\/\/write-angle.com\">Write Angle<\/a> ramps up for<\/strong> what looks like a very busy 2014, it\u2019s always good to look back at the variety of content development projects we tackled in 2013.<\/p>\n<p><strong>It\u2019s no surprise that Big Data, Cloud and Mobility clients dominated our time.<\/strong>\u00a0 But we also found opportunities to collaborate with one of the world\u2019s most famous science museums and an emerging talent recruiting organization.<\/p>\n<p>Here\u2019s a short list of key clients and the projects we worked in 2013:<\/p>\n<p><b>AppSense<\/b>:\u00a0\u00a0 Write Angle was tasked with crafting copy for the company\u2019s MobileNow web site as well as use cases, a comprehensive <a href=\"http:\/\/www.write-angle.com\/wp-content\/uploads\/2011\/03\/appsense_mobilenow_datasheet_us.pdf\">MobileNow datasheet<\/a>, a <a href=\"http:\/\/www.write-angle.com\/wp-content\/uploads\/2011\/11\/mobilenow_byox_whitepaper.pdf\">BYOX white paper<\/a>, a case study and a strategic <a href=\"http:\/\/blog.appsense.com\/2013\/09\/appsense-mobilenow-supports-ios-7-from-day-one\">iOS7 Readiness blog<\/a>.<\/p>\n<p><b>Cloudscaling:\u00a0 <\/b>Delivering elastic cloud infrastructure to enterprises, service providers and web application providers, Cloudscaling turned to Write Angle to help with a <a href=\"http:\/\/www.cloudscaling.com\">comprehensive web refresh<\/a>.<\/p>\n<p><b>Exploratorium:\u00a0 <\/b>In our second year of collaboration with one of the world\u2019s most famous science museums, Write Angle was called upon to develop compelling content for the organization\u2019s Annual Fund brochure and Annual Report.\u00a0 Look for writing samples soon once these pieces are published.<\/p>\n<p><b>Glassbeam:\u00a0 <\/b>Providing business intelligence from machine log data, Glassbeam once again utilized Write Angle to develop a key <a href=\"http:\/\/www.write-angle.com\/wp-content\/uploads\/2013\/09\/Glassbeam-HealthCheck.pdf\">Service Revenue Generation solution brief<\/a> as well as a <a href=\"http:\/\/www.write-angle.com\/wp-content\/uploads\/2013\/09\/Hitachi-HealthCheck-Case-Study.pdf\">case study featuring Hitachi Data Systems<\/a>.<\/p>\n<p><b>Paxata:\u00a0 <\/b>Emerging from stealth this year as a highly innovative provider of Adaptive Data Preparation technology for agile business intelligence, <a href=\"http:\/\/www.paxata.com\">Paxata<\/a> is working with Write Angle in the development of two major contributed thought leadership pieces that will publish in the Q1\/Q2 timeframe.\u00a0 Check back for a look at these compelling articles.\u00a0 We also created a \u201cDeclaration of Data Independence\u201d marketing collateral that supported the company\u2019s coming out party at the recent Strata Conference.<\/p>\n<p><b>Pertino:\u00a0 <\/b>As one of the most innovative providers of cloud networking solutions, Pertino turned to Write Angle to help craft its <a href=\"http:\/\/pertino.com\/under-the-hood\">\u201cUnder the Hood\u201d web copy<\/a>.<\/p>\n<p><b>SenSage\/HEXIS Cyber Solutions:\u00a0 <\/b>Write Angle was called upon to deliver a wide variety of content for venerable SIEM vendor Sensage that was acquired by KEYW Corporation\/Hexis Cyber Solutions.\u00a0 We crafted a thought-provoking piece entitled <a href=\"http:\/\/www.scmagazine.com\/defending-against-apts-looking-for-the-big-picture\/article\/323477\/\">\u201cDefending Against APTs:\u00a0 Looking For the Big Picture\u201d<\/a> that ran in the December 20, 2013 edition of SC Magazine.\u00a0 In addition, Write Angle developed a comprehensive white paper addressing the <a href=\"http:\/\/www.write-angle.com\/wp-content\/uploads\/2013\/09\/Event-AnalysisRetention-Dilemma.pdf\">The Event Analysis and Retention Dilemma<\/a>.<\/p>\n<p><b>TalentSky:\u00a0 <\/b>Formerly known as Devine Capital, the executive recruiting firm that helped Apple land CEO Tim Cook, <a href=\"http:\/\/www.talentsky.com\">TalentSky<\/a> engaged Write Angle to develop an entirely new web site reflecting the company\u2019s new brand and approach to talent acquisition services.<\/p>\n<p>So what are <em>your <\/em>content marketing objectives this year?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a9 Tetyana Kochneva &nbsp; As Write Angle ramps up for what looks like a very busy 2014, it\u2019s always good to look back at the variety of content development projects we tackled in 2013. It\u2019s no surprise that Big Data, Cloud and Mobility clients dominated our time.\u00a0 But we also found opportunities to collaborate with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[159,198,199,141,200,201,79,202,32,203,128],"class_list":["post-661","post","type-post","status-publish","format-standard","hentry","category-competitors-content","tag-appsense","tag-cloudscaling","tag-exploratorium","tag-glassbeam","tag-paxata","tag-pertino","tag-peter-dave","tag-sensagehexis-cyber-solutions","tag-stan-devaughn","tag-talentsky","tag-write-angle-technology-writing-services"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content development in 2013: Write Angle looks back - The Write Stuff<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.write-angle.com\/thewritestuff\/content-development-2013-look-back\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content development in 2013: Write Angle looks back - The Write Stuff\" \/>\n<meta property=\"og:description\" content=\"\u00a9 Tetyana Kochneva &nbsp; As Write Angle ramps up for what looks like a very busy 2014, it\u2019s always good to look back at the variety of content development projects we tackled in 2013. 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