{"id":677,"date":"2015-05-20T13:00:17","date_gmt":"2015-05-20T13:00:17","guid":{"rendered":"http:\/\/www.write-angle.com\/thewritestuff\/?p=677"},"modified":"2015-05-19T22:13:32","modified_gmt":"2015-05-19T22:13:32","slug":"q-how-do-you-measure-content-impact","status":"publish","type":"post","link":"https:\/\/www.write-angle.com\/thewritestuff\/q-how-do-you-measure-content-impact\/","title":{"rendered":"Q: How do you know your content is working?"},"content":{"rendered":"<div class=\"dt-content dt-content-1000 dt-content-item\">\n<div class=\"dt-item\">\n<div class=\"dt-item-content\">\n<div class=\"dt-item-content-left\">\n<div id=\"vlightbox1\"><a id=\"thumbreg\" class=\"vlightbox1\" title=\"Download Old Measurement Royalty Free Stock Photos - Image: 10874248\" href=\"http:\/\/thumbs.dreamstime.com\/z\/old-measurement-10874248.jpg\"><img loading=\"lazy\" decoding=\"async\" id=\"dt-foto\" class=\"dt-photo\" src=\"http:\/\/thumbs.dreamstime.com\/x\/old-measurement-10874248.jpg\" alt=\"Old measurement\" width=\"400\" height=\"267\" \/><\/a><\/div>\n<div>\u00a9 <a title=\"Benjamin Haas (Hasenonkel)\" href=\"http:\/\/www.dreamstime.com\/hasenonkel_info\">Benjamin Haas<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p><strong>As writers of content for marketing, we at<\/strong> <a href=\"http:\/\/www.write-angle.com\" target=\"_blank\">Write Angle<\/a> work for companies of all stripe from nascent start-ups to large publicly-held brands. How to best measure the <em>effectiveness<\/em> of this or that content invariably comes up along the way and there&#8217;s never a shortage of opinions on how to do it. Which is the most important metric &#8212; click-through, volume of readers, new site visitors, orders, revenue?\u00a0 We put this question to the Linked In community recently, asking\u00a0 1) what measurement methodologies do you find to be the most effective and 2) how do you rank order your content assets from most to least effective and why?<\/p>\n<p><strong>We were prompted by <a href=\"http:\/\/contently.com\/strategist\/2015\/04\/27\/the-most-effective-and-difficult-types-content-marketing-in-one-chart\/\" target=\"_blank\">Contently <\/a><\/strong> who passed along the work by Ascend2 and Research Partners: <a href=\"http:\/\/contently.com\/strategist\/2015\/04\/27\/the-most-effective-and-difficult-types-content-marketing-in-one-chart\/\" target=\"_blank\">http:\/\/contently.com\/<wbr \/>strategist\/2015\/04\/27\/the-<wbr \/>most-effective-and-difficult-<wbr \/>types-content-marketing-in-<wbr \/>one-chart\/<\/a> Their research examines the relative effectiveness of articles\/case studies, videos, infographics, research\/white papers, webinars\/online events, eNewsletters, photos\/illustration and news releases.<\/p>\n<p><strong>We would now like to know what<em> you<\/em> think of these findings.<\/strong> Yes, it\u2019s using an awfully broad approach to determining meaningful findings. Still it raises some fundamental questions about content categories and their respective \u201ceffectiveness\u201d, presumably in triggering new site visitors, generating new sales leads, increasing conversion rates and driving revenue.<\/p>\n<p><strong>How do do you measure<\/strong> the value of the content your team creates?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a9 Benjamin Haas &nbsp; As writers of content for marketing, we at Write Angle work for companies of all stripe from nascent start-ups to large publicly-held brands. How to best measure the effectiveness of this or that content invariably comes up along the way and there&#8217;s never a shortage of opinions on how to do [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[52,89,9,30],"tags":[208,14,26,38,209,11,79,19,32,20,128],"class_list":["post-677","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-marketing-metrics","category-online-content","category-rx-for-content","tag-ascend2-and-research-partners","tag-branding-content","tag-content-creation","tag-content-strategy-2","tag-contently","tag-optimizing-content","tag-peter-dave","tag-refreshed-content","tag-stan-devaughn","tag-traffic-drivers","tag-write-angle-technology-writing-services"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Q: How do you know your content is working? - The Write Stuff<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.write-angle.com\/thewritestuff\/q-how-do-you-measure-content-impact\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Q: How do you know your content is working? - The Write Stuff\" \/>\n<meta property=\"og:description\" content=\"\u00a9 Benjamin Haas &nbsp; As writers of content for marketing, we at Write Angle work for companies of all stripe from nascent start-ups to large publicly-held brands. 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