{"id":705,"date":"2017-08-16T16:44:38","date_gmt":"2017-08-16T16:44:38","guid":{"rendered":"http:\/\/www.write-angle.com\/thewritestuff\/?p=705"},"modified":"2017-08-16T16:44:38","modified_gmt":"2017-08-16T16:44:38","slug":"repurposing-case-studies-part-2","status":"publish","type":"post","link":"https:\/\/www.write-angle.com\/thewritestuff\/repurposing-case-studies-part-2\/","title":{"rendered":"Repurposing Your Case Studies &#8211; Part 2"},"content":{"rendered":"<p><a href=\"http:\/\/www.write-angle.com\/thewritestuff\/wp-content\/uploads\/2017\/08\/creative-diy-repurposing-reusing-upcycling-12-1.jpg\" rel=\"attachment wp-att-706\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-706\" src=\"http:\/\/www.write-angle.com\/thewritestuff\/wp-content\/uploads\/2017\/08\/creative-diy-repurposing-reusing-upcycling-12-1-300x227.jpg\" alt=\"Repurpose Your Content\" width=\"300\" height=\"227\" srcset=\"https:\/\/www.write-angle.com\/thewritestuff\/wp-content\/uploads\/2017\/08\/creative-diy-repurposing-reusing-upcycling-12-1-300x227.jpg 300w, https:\/\/www.write-angle.com\/thewritestuff\/wp-content\/uploads\/2017\/08\/creative-diy-repurposing-reusing-upcycling-12-1.jpg 605w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>In Part I of <a href=\"http:\/\/www.write-angle.com\" target=\"_blank\">Write Angle&#8217;s <\/a>blog on &#8220;<a href=\"http:\/\/www.write-angle.com\/thewritestuff\/repurpose-case-studies\/\" target=\"_blank\">How to Repurpose Your Case Studies<\/a>\u201d, we pointed out how to repackage standalone stories in new assets.<\/p>\n<p>Today, let&#8217;s look at how we helped Pure Storage extend the reach of a strategic case study featuring <a href=\"http:\/\/www.purestorage.com\/customers\/nygh.html\" target=\"_blank\">North York General Hospital<\/a>.<\/p>\n<p>As we all know, attention spans are being collapsed by the overwhelming amount of information we&#8217;re asked to sift through daily. Recognizing this, it&#8217;s often helpful to produce a &#8220;case study lite&#8221; version of material that truncates long-form content into a more digestible format.<\/p>\n<p>The perfect vehicle for doing so is the corporate blog.  In the case of the North York General Hospital story, the content was repurposed as a Q&#038;A titled &#8220;<a href=\"https:\/\/blog.purestorage.com\/hello-possible-achieving-better-patient-outcomes-flash-storage\/\" target=\"_blank\">Achieving Better Patient Outcomes With All-Flash Storage<\/a>&#8220;.<\/p>\n<p>Recasting and condensing content from the original case study into a conversational &#8220;give and take&#8221; accomplishes several things.  One, it provides time-constrained readers a glimpse into a vendor solution directly through the lens of the customer.  Two, it broadens the reach of the story by serving as an additional mechanism for attracting net-new (in this case, healthcare-centric) site visitors.  And three, it provides yet another opportunity to leverage the story via social media outlets.<\/p>\n<p>The takeaway?  Make your assets work hard across multiple dimensions for maximum impact.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Part I of Write Angle&#8217;s blog on &#8220;How to Repurpose Your Case Studies\u201d, we pointed out how to repackage standalone stories in new assets. Today, let&#8217;s look at how we helped Pure Storage extend the reach of a strategic case study featuring North York General Hospital. As we all know, attention spans are being [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[215,210,216,217],"class_list":["post-705","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-blogs","tag-case-studies","tag-content","tag-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Repurposing Your Case Studies - Part 2 - The Write Stuff<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.write-angle.com\/thewritestuff\/repurposing-case-studies-part-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Repurposing Your Case Studies - Part 2 - The Write Stuff\" \/>\n<meta property=\"og:description\" content=\"In Part I of Write Angle&#8217;s blog on &#8220;How to Repurpose Your Case Studies\u201d, we pointed out how to repackage standalone stories in new assets. Today, let&#8217;s look at how we helped Pure Storage extend the reach of a strategic case study featuring North York General Hospital. 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