{"id":83,"date":"2011-05-16T16:35:20","date_gmt":"2011-05-16T16:35:20","guid":{"rendered":"http:\/\/www.write-angle.com\/thewritestuff\/?p=83"},"modified":"2011-05-17T16:51:22","modified_gmt":"2011-05-17T16:51:22","slug":"the-ten-commandments-of-writing","status":"publish","type":"post","link":"https:\/\/www.write-angle.com\/thewritestuff\/the-ten-commandments-of-writing\/","title":{"rendered":"The Ten Commandments of Writing"},"content":{"rendered":"<p>Props to the academics at <a href=\"http:\/\/www.edit911.com\">Edit911<\/a>, the guys who were instrumental in editing <a href=\"http:\/\/netvaluebook.com\">our book<\/a> a few years years ago, for inspiring today&#8217;s post.  You can read the full Monty <a href=\"http:\/\/edit911.com\/2011\/04\/sloppy-writing-top-10-ways-to-clean-it-up\/\">here.<\/a>  Below, <a href=\"http:\/\/www.write-angle.com\">our<\/a> expurgated version.  <\/p>\n<p><strong>I.  Use shorter sentences.<\/strong> Your readers will not only thank you, they&#8217;ll be much more likely to read you.<\/p>\n<p><strong>II. <strong>Read it aloud.<\/strong><\/strong> If it doesn&#8217;t sound right, it&#8217;s wrong.  If it sounds good, it reads well. <\/p>\n<p><strong>III. Give it to someone else to read.<\/strong> Preferably someone known for their candor.  This is the essence of test-marketing.<\/p>\n<p><strong>IV. Outline your thoughts.<\/strong>  This ensures a beginning, a middle and an end.  It also guards against repetition and rambling. <\/p>\n<p><strong>V. <strong>In lengthier pieces, use subheads.<\/strong><\/strong> Another way to ensure that you follow your outline. <\/p>\n<p><strong> VI. Make your main idea your compass or &#8220;true north&#8221;.<\/strong>  If you need reminding, put it on the corner of each page as you write.<\/p>\n<p><strong>VII. Think of possible objections.<\/strong> If you&#8217;ve ever taken a class in debate, this is like the exercise of arguing both sides of an issue.  Anticipating objections enable you to build in persuasive counter-arguments.  You want your opinion to make a difference in someone&#8217;s thinking, not just make your point. <\/p>\n<p><strong>VIII. Know your audience.<\/strong>  Never stop asking and reminding yourself exactly who your readers are as you write to them. <\/p>\n<p><strong>IX. Use spell check and grammar check.<\/strong>  They are heavenly tools.<br \/>\n<strong><br \/>\nX. If there is one thing worse than underestimating (insulting) your reader&#8217;s intelligence, it&#8217;s overestimating their knowledge of your subject.<\/strong> It&#8217;s no coincidence that the best writing happens to be the clearest and simplest. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Props to the academics at Edit911, the guys who were instrumental in editing our book a few years years ago, for inspiring today&#8217;s post. You can read the full Monty here. Below, our expurgated version. I. Use shorter sentences. Your readers will not only thank you, they&#8217;ll be much more likely to read you. II. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9,5,30,8],"tags":[26,31,33,32],"class_list":["post-83","post","type-post","status-publish","format-standard","hentry","category-online-content","category-readers","category-rx-for-content","category-testing-content","tag-content-creation","tag-edit911","tag-net-value-book","tag-stan-devaughn"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Ten Commandments of Writing - The Write Stuff<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.write-angle.com\/thewritestuff\/the-ten-commandments-of-writing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ten Commandments of Writing - The Write Stuff\" \/>\n<meta property=\"og:description\" content=\"Props to the academics at Edit911, the guys who were instrumental in editing our book a few years years ago, for inspiring today&#8217;s post. 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